Anti-'Obamacare' ad campaigns outspend supporters 3-to-1
http://www.latimes.com/news/politics/la-pn-antiobamacare-ad-campaigns-outspend-supporters-3to1-20120618,0,2145901.story
With anticipation building for the Supreme Court decision on President Obamas healthcare reform law a survey has found that advertising purchases opposed to the law more than tripled those in support of it, $250 million to $76 million.
The survey, conducted by Kantar Medias Campaign Media Analysis Group, shows just how dominant the anti-Obamacare movements advertising purchases have been since the presidents election in 2008. This year alone, opposition groups spent $14.2 million in their top 10 anti-reform markets, with a focus on heartland cities like Cleveland, Columbus, St. Louis, Indianapolis, Grand Rapids and Detroit.
If the efficacy of the $250 million spent against the bill is in question, consider that the lopsided ad war is reflected in national opinion. A CBS/New York Times poll conducted earlier this month found that 68% of Americans want the Supreme Court to at least strike down the bills integral individual mandate, which would leave the financing of the bills provisions up in the air.
The lack of advertising in support of the bill is made even more prevalent by the fact that the Department of Health and Human Services accounts for 60% of pro-healthcare reform spending. With $46 million split between $29 million for national campaigns, $14 million on cable and smaller buys in urban areas, that leaves a mere $30 million spent over three-and-a-half years by every other pro-healthcare reform group nationwide.