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steve2470

(37,457 posts)
Mon Jun 18, 2012, 02:23 PM Jun 2012

Anti-'Obamacare' ad campaigns outspend supporters 3-to-1

http://www.latimes.com/news/politics/la-pn-antiobamacare-ad-campaigns-outspend-supporters-3to1-20120618,0,2145901.story

With anticipation building for the Supreme Court decision on President Obama’s healthcare reform law a survey has found that advertising purchases opposed to the law more than tripled those in support of it, $250 million to $76 million.

The survey, conducted by Kantar Media’s Campaign Media Analysis Group, shows just how dominant the anti-“Obamacare” movement’s advertising purchases have been since the president’s election in 2008. This year alone, opposition groups spent $14.2 million in their top 10 anti-reform markets, with a focus on heartland cities like Cleveland, Columbus, St. Louis, Indianapolis, Grand Rapids and Detroit.

If the efficacy of the $250 million spent against the bill is in question, consider that the lopsided ad war is reflected in national opinion. A CBS/New York Times poll conducted earlier this month found that 68% of Americans want the Supreme Court to at least strike down the bill’s integral individual mandate, which would leave the financing of the bill’s provisions up in the air.

The lack of advertising in support of the bill is made even more prevalent by the fact that the Department of Health and Human Services accounts for 60% of pro-healthcare reform spending. With $46 million split between $29 million for national campaigns, $14 million on cable and smaller buys in urban areas, that leaves a mere $30 million spent over three-and-a-half years by every other pro-healthcare reform group nationwide.
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Anti-'Obamacare' ad campaigns outspend supporters 3-to-1 (Original Post) steve2470 Jun 2012 OP
wasted money. the supremes will not be watching teevee ads to come to their conclusion. spanone Jun 2012 #1
They have already received their "marching orders' and will be in step ladjf Jun 2012 #2

spanone

(135,833 posts)
1. wasted money. the supremes will not be watching teevee ads to come to their conclusion.
Mon Jun 18, 2012, 02:31 PM
Jun 2012

they are way too busy hunkered with their corporate sponsors...

ladjf

(17,320 posts)
2. They have already received their "marching orders' and will be in step
Mon Jun 18, 2012, 03:30 PM
Jun 2012

with their master's wishes. nt

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