Students Adidas Commercial Is Everything Advertising Should Be

[ehrnst]

I think that there is something in my eye....

The student director of this Adidas spec commercial shows the pros how it’s done.

In the incredibly moving spot, Eugen Merher of Germany crafts the tale of a former marathon runner whose body and soul are decaying in a retirement home, until he finds an old pair of Adidas sneakers.

The finish will make you stand up and cheer.

“We tried sending it to [Adidas’] communications department but they didn’t really react,” Merher, a 26-year-old student at the Filmakademie Baden-Württemberg, told The Huffington Post.

Their mistake, Eugen. Nice work.

http://www.huffingtonpost.com/entry/students-adidas-commercial-is-everything-advertising-should-be_us_586d1811e4b0d9a5945d53c1

[Javaman]

1. Adidas was the only running shoe I ever wore...that is...

when they were made in West Germany.

When Germany united, Adidas moved their shoe making to asia.

The shoes just didn't fit the same anymore. I need a high arch and that was gone.

I moved to Asics. That's all I wear now.

I wish I could get my old Adidas back.

[malaise]

2. Magnificent

Rec

[SwissTony]

3. What is it about these Germans?

Some of you will have seen this ad for Johnnie Walker whisky, also made by a couple of German students. Beautiful.

http://www.adweek.com/adfreak/breathtaking-spec-ad-johnnie-walker-best-student-work-ever-168620

Watch the ad before reading the text that follows.

[Mika]

4. I lost my brother 2 months ago ...

... am weeping - deeply - after watching this. Thanks.

[angstlessk]

5. No, it's in my eye, ooops well, it's out and

down my cheeks...there it's gone!

[erpowers]

6. Great Ad

Now, that is an ad that makes me want to go out and buy some running shoes and run. Addidas should pay this guy and run that ad worldwide. I cannot say that it will actually get people to go out and buy a pair of running shoes, but it is indeed a heart warming ad.