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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsShould the Monday after the Super Bowl be a holiday? Heinz says yes!
Kraft Heinz will be giving all of its salaried employees the Monday after the Super Bowl off from work, and the company hopes it becomes a trend.
If theres a better way to reach a vast Super Bowl audience outside of a multimillion-dollar ad, then Kraft Heinz is about to find out.
The iconic ketchup maker KHC, +0.36% announced that rather than fork out the dough for one of those coveted 30-second spots, its giving salaried employees the next day off that is Feb. 6, the Monday after Sundays NFL championship is played between the New England Patriots and the Atlanta Falcons. Kraft has named and hashtagged it #smunday, in the hopes that theyll gain some publicity and create a trend.
Its really all about how the Monday after the big game is one of the worst days of the year, Nicole Kulwicki, head of brand build for Heinz told AdvertisingAge. Nobody wants to go back to work.
The company even started a change.org petition to Make the Monday after the Big Game a National Holiday! of which over 3,000 supporters to date have signed among the 5,000 name slots requested. The petition will be sent to the U.S. House of Representatives and the Senate.
The iconic ketchup maker KHC, +0.36% announced that rather than fork out the dough for one of those coveted 30-second spots, its giving salaried employees the next day off that is Feb. 6, the Monday after Sundays NFL championship is played between the New England Patriots and the Atlanta Falcons. Kraft has named and hashtagged it #smunday, in the hopes that theyll gain some publicity and create a trend.
Its really all about how the Monday after the big game is one of the worst days of the year, Nicole Kulwicki, head of brand build for Heinz told AdvertisingAge. Nobody wants to go back to work.
The company even started a change.org petition to Make the Monday after the Big Game a National Holiday! of which over 3,000 supporters to date have signed among the 5,000 name slots requested. The petition will be sent to the U.S. House of Representatives and the Senate.
http://www.marketwatch.com/story/heinz-passes-on-pricy-super-bowl-ad-gives-some-employees-a-day-off-instead-2017-01-26
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Should the Monday after the Super Bowl be a holiday? Heinz says yes! (Original Post)
True Dough
Jan 2017
OP
Simple publicity. Why not make it meaningful and give them election day off?
NCTraveler
Jan 2017
#11
MrModerate
(9,753 posts)1. Lord love a duck.
And I like football. But, please.
Hoyt
(54,770 posts)2. How about they start the game earlier on Sunday, or play it on Saturday.
Trust Buster
(7,299 posts)3. Heinz profits from the Super Bowl. American workers don't.
global1
(25,270 posts)4. All Heinz Had To Do Is Get Fox News In The Morning To Advocate This And .....
Trump will sign an EO to declare Monday after Superbowl a holiday.
Bengus81
(6,932 posts)5. Oh...giving only the salaried employee's the day off eh??
Keep the hourly workers coming in and busting azz but those pooorrrrr hard working salaried employees just wouldn't be any good to the company on that Monday.
What a load of crap........................
Javaman
(62,534 posts)6. they are wanting this but not a national holiday for voting.
I give up.
dhill926
(16,355 posts)10. + 1,000...
SammyWinstonJack
(44,130 posts)12. Right?
Iggo
(47,565 posts)8. Oh for fuck's sake. Play the damn game on Saturday. (n/t)
mountain grammy
(26,650 posts)9. Oh please, are we that shallow?
Oh, wait..
NCTraveler
(30,481 posts)11. Simple publicity. Why not make it meaningful and give them election day off?
Make that a trend.