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Ratings
So let's look at the ratings for his TV show (links below)
Year - millions of viewers - ranking
2003-4 20.7 7
2004-5 16.1 11
2004-5 14.0 15
2005-6 11.0 38
2005-6 9.7 51
2006-7 7.5 75
2007-8 11.0 48 Celebrity starts
2008-9 9.0 52
2009-10 7.4 59
2010-11 4.7 113 original format redo
2010-11 8.8 46 Celebrity starts again
2011-12 7.1 73
2012-13 5.6 84
2014-15 7.6 67
2016-17 4.9 no ranking available. Arnold.
The Apprentice
https://en.m.wikipedia.org/wiki/The_Apprentice_(U.S._TV_series)
Celebrity Apprentice
https://en.m.wikipedia.org/wiki/The_Celebrity_Apprentice#Statistics_by_season