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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsEarly Signs Suggest Trumps Actions Are Taking a Toll on Trump Brand
Since the day Donald J. Trump began his presidential campaign, there were questions about how the Trump brand would be affected. Would his stream of insults hurt viewership of The Apprentice, or sales of Ivanka Trump shoes? Or was all the attention good for business, a marketing adage President Trump could have learned during his time as a reality television star.
The answer may surprise him.
Major companies appear to be re-evaluating their relationship with the Trump brand, which, in some instances, does not appear to have benefited from Mr. Trumps presidency. Hinting at lackluster sales, Neiman Marcus confirmed on Friday that it had dropped Ivanka Trumps jewelry line from its website. A day earlier, her brand disappeared from Nordstrom.com. News that the retailers had dropped Ms. Trumps brand had earlier been reported by Racked.
Other companies also seem worried about how protests over the presidents actions, particularly his recent executive order on immigration, could hurt sales.
https://www.msn.com/en-us/news/politics/early-signs-suggest-trump%e2%80%99s-actions-are-taking-a-toll-on-trump-brand/ar-AAmCuD5?li=BBnb4R7&ocid=edgsp
manicraven
(901 posts)Can't say I'm sad about this. I hope his products tank.
No Vested Interest
(5,167 posts)Thank the Lord for remotes to change tv stations, and/or the mute button.
Glamrock
(11,802 posts)That brand becomes more toxic everyday. And his supporters either can't afford his products, live to far from the stores that do still carry them, and of course, non of his products are camouflage so there's no interest.
Doodley
(9,093 posts)If he wasn't bailed out by multiple bankruptcies, he would have nothing. This from a man whose father had 27,000 homes in New York in the 1970s.
0rganism
(23,957 posts)as long as he was a joke, the more public his shameful behavior and more shameful his public behavior the better for his brand
now everything he says has to be taken seriously and considered in the context of the office he holds and for some inexplicable reason it's just not a draw