James Carville and David Brock Get it Right on a Way to Win.

[kpete]

Donald Trump was elected because he convinced demoralized Americans he would help their circumstances. These are people who feel opportunity is slipping out of their grasp, who are seeing their paychecks decline as the country leaves them behind, and who want nothing more than to provide a better future for their families. Donald Trump lied to all of them. His agenda abuses them - takes from them - in order to heap benefits on the wealthiest and himself.

snip

[describes the evils of TrumpCare]

And Trumpcare does all of this to fund tax cuts for the richest Americans - $144 billion over the coming decade to those making $1 million or more annually. The Wall Street Journal found that Trump himself stands to win big here. The Republican tax agenda - big cuts for the wealthiest - has never been less popular with voters. But by combining their desires to cut taxes for the wealthiest of Americans in the name of stripping health care away from 26 million Americans, what’s left is toxic for anyone who is facing voters next year. Democrats cannot shy away from bringing that message home, and it has to be made consistently and repeatedly between now and next November.

snip

It is essential that Democrats be the party that exposes the truth to the American people and shows brighter, alternative leadership. Many of the Americans who are likely to suffer most at the hands of the Republican health care bill are the same people who had previously supported Democrats as recently as 2012. These Obama/Trump voters are one of the main reasons why we lost in 2016, and they make up enough of the electorate to swing critical off-year elections in our favor due to backlash to this bill.

snip

Trumpcare has the potential to be the defining issue that brings Democrats victory in 2018, but it will not do so on its own. We have to make it happen with relentless work. By connecting these dots comprehensively, we can make sure voters are rightfully holding Trump Republicans accountable for this reckless plan.


MORE:
https://www.washingtonpost.com/r/2010-2019/WashingtonPost/2017/05/09/Editorial-Opinion/Graphics/05052017TrumpcareStrategyMemo.pdf?tid=a_inl
via:
http://www.dailykos.com/stories/2017/5/9/1660420/-James-Carville-and-David-Brock-Get-it-Right

[bettyellen]

1. "Wanted nothing more than to provide a better future" for themselves at the expense of POC and women

That's the problem. They don't value us at all. It's not the economy- they were dong fine w 70k in the heartland. They don't want us catching up.

[Stinky The Clown]

3. This

Yup

[frazzled]

2. Message is not enough

You can have all the great message you want, and even ads and money. But midterm elections are all about turnout, and for that you need sophisticated, experienced electoral organizational ground games. Our candidates, across the nation need more than money and ads. They need campaign offices with scores of trained volunteers who can be sent out door to door in their communities with their scripts and score sheets to tally issue concerns and identify potential voters. And then they need the volunteers to tabulate those potential supporters and leaners so that other volunteers can call them to get them to candidate appearances and town halls and pancake breakfasts. And then you need even more volunteers to get these lists of supporters to the polls, making sure they know the date, time, and location for voting. And then you have to keep calling them back on election day to ask if they've voted, and if they haven't, to convince them that they'd better get their behinds there because every single vote is going to count.

Turnout in midterms is deplorably low. Young people and minorities sit these elections out the most. If it ain't about a president, people get lazy; some don't even know there's an election going on, or if they do, when or where to go. We have to put pedal to the metal to turn out an unprecedented number of midterm voters. They're there, they may even agree with us, if they're even paying attention. Getting them to be knowledgeable enough and enthusiastic enough to go out and vote is the whole key.