Vanity Fair:How Joy Reid Took on Trump and Became MSNBCs New Star

[iluvtennis]

Link to tweet

http://variety.com/2017/tv/features/msnbc-joy-reid-trump-1202578662/

When Joy Reid takes over MSNBC’s broadcast for two hours each Saturday and Sunday, she knows she has to walk a tightrope. Her show, “AM Joy,” is supposed to have a broader perspective than the rat-a-tat-tat breaking-news coverage that normally fills MSNBC’s dayside grid. But in this current news cycle, headlines are always breaking.

The trick, sometimes, is to nod to the news but use it to build up a bigger idea. “We want to keep adding to the story we are focusing in on,” Reid says. “It’s part of the job, to be flexible and nimble with the news cycle, because it’s so crazy.”

One of her recent broadcasts shows the technique. “We woke up to a storm of tweets and retweets, you know, because old habits die hard,” she told her viewers on a Sunday, after a week in which the president had been feuding with ESPN. Reid could have opted to stick with the easy stuff: offering the same recaps as everyone else. Instead, she used the outburst as a starting point, shepherding panels of guests not through the usual cable-hour shouting matches but into reasoned explorations of single-payer healthcare and the controversy about ESPN host Jemele Hill calling Donald Trump “a white supremacist.”

Along with “Morning Joe” and Rachel Maddow, among others, Reid has been part of the network’s winning formula. Her overall viewership for “A.M. Joy” rose 59% in the third quarter, while viewership in the 25-54 demo rose 55% in the same time period. She’s creating appointment viewing for MSNBC weekends, which in the past were simply devoted to straitlaced breaking-news coverage. She is also becoming one of the network’s most reliable pinch hitters. In recent weeks, MSNBC viewers have seen her filling in for the cabler’s most-watched personalities: Chris Matthews, Chris Hayes, Maddow and Lawrence O’Donnell. Each substitute stint, says Reid, requires a different focus. “You’re kind of going into a different area of the theme park each time you sit in on a different show,” she notes.

A testament to her increasing buzz factor: She recently scored MSNBC’s second sit-down interview with Hillary Clinton about the former presidential candidate’s book “What Happened” (Maddow had the first).

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[HipChick]

1. Love me some Joy!..

[malaise]

2. Ditto

She's excellent and does not put up with BS babblers.

[Wellstone ruled]

3. She teaches the audience about the subject manner at hand.

You see and hear the facts,the why what where and how. That's old time broadcasting technique. And if something develops during the interview or something new hits her desk. She will flesh out the story. And she relies on her panels to tell in straight,no Talking Points.

[BootinUp]

4. Nice picture. I'm a cable cutter that misses

A.M. Joy

[George II]

7. I think MSNBC does a live feed on their website, not sure.

[not fooled]

21. Check youtube

for posts of entire shows.

[Tarheel_Dem]

5. Good for Joy!

I recently read an article (should have posted it) and MSNBC seems to be kicking butt across the board. Ali Velshi & Stephanie Ruehle, and other daytime shows are eating CNN's lunch, and even outpacing some Fox programs.

[calimary]

6. BEST interviewer on cable TV.

BEST. Period. She suffers NO fools. AND she dares to correct some CON who refers to the "Democrat Party" or a "Democrat bill" or the "Democrat Congress" etc. She stops them and corrects them and admonishes them that "we don't allow that on this show."

ALL the other talking heads on MSNBC, and I do mean ALL of them, should take note.

I'm a big fan. I suspect that's why she appears regularly as a panelist on the Thursday evening shows, when she's not pinch-hitting as host. That's probably how they figured out a way to give her more days' exposure, so she isn't just stuck on weekend mornings. She deserves A LOT better. If it were up to me, I'd send Andrea Mitchell out to pasture, or out to field reporting maybe chasing Tillerson around, and give Joy Reid her time slot.

[George II]

8. What's impressive on Sunday mornings is that she races from the Meet the Press set....

...to her MSNBC set most weeks, and is ready to roll (nice of Jonathan Capehart to fill in for her for that 10 minutes or so).

[George II]

10. Surely you aren't expecting a response to that, are you?

[BigmanPigman]

11. I respect her in a zillion ways.

I first noticed her 2 years ago and am always impressed by her combination of knowledge of the facts, her interview style, how she holds everyone to account, and her versatility. She should replace Chuck Tood on Meet the Press.

[Hekate]

12. Joy is so intelligwnt and good at what she does. Glad to see her getting this recognition.nt

[xxqqqzme]

13. Joy has been a star

from day one. The suits at M$NBC are finally acknowledging it.

[Lifelong Protester]

14. A late (but heartfelt) K & R

[ffr]

15. We need to highlight their success and give them Kudos whenever possible

It establishes them as having a base, one that looks up to them.

[iluvtennis]

16. ++++ Agree

[smirkymonkey]

17. K&R

[Mira]

18. Joy is a joy to behold.

Over and over again.
I have long suspected that she has at least one identical twin and they pinch hit together. Either that or the woman never sleeps.

[KT2000]

19. no one can BS her

she knows her stuff. Give her an hour show on weeknights, please.

[iluvtennis]

20. As she would say, Indeed.

[not fooled]

22. So glad

to see genuine journalists like Joy get traction while faux retreads like greta get met with big yawns.