It's Simple: Turn Out More Damn Democratic Voters
But that won't happen unless Democrats turn out less-likely voters. The voters seem to be there -- they're just not voting in non-presidential contests.
Better to turn Democrats out than to hunt for the elusive, possibly mythical swing voter. Take a look at the latest Monmouth University poll of tomorrow's Virginia gubernatorial race. The poll shows Democrat Ralph Northam up by 2 -- fairly good news, assuming Democrats turn out -- and it shows that the search for crossover voters can be an exercise in futility:
"Early in this race, it appeared that both candidates were shooting for crossover appeal, with Northam doing better than expected in Republican areas and Gillespie performing respectively well in Democratic-leaning counties. The electorate has since reverted to partisan norms as the campaign has taken a decidedly nasty turn," said Murray [Patrick Murray, director of the independent Monmouth University Polling Institute].
It's the Hillary Clinton campaign all over again: When Democrats reach out to moderate Republicans, Republicans summon up their most awful stereotypes of the Democrat, either personal (Crooked Hillary) or ideological (Northam wants MS-13 gangs to kill you in your beds!!1!1). Result: wavering Republicans come home, and Democrats have wasted time on voters they can't reach.
Register more Democrats. Motivate more Democrats. Turn more Democrats out.
http://crooksandliars.com/2017/11/its-simple-turn-out-more-damn-democratic