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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsComing Soon to Washington:An Anti-Trump Hotel for Liberals-Expect counter-cultural art, progressive
Coming Soon to Washington: An Anti-Trump Hotel for Liberals
Expect counter-cultural art, progressive fireside chats, and craft materials for your next great protest poster.
A sketch of the exterior of the Eaton Source: Gachot Studios
The first thing youll see when you walk into Eaton Workshop, a hotel opening in late spring 2018 in Washington, is a custom-commissioned video art installation by AJ Schnack, shown on a series of vintage-style television screens. All day long, itll broadcast a montage of footage from the presidential elections of 2012 and 2016 thats built around one pointed question: How did our country get where it is today? Its not a subtle statement, and its not meant to be.
In Trumps Washington, Eaton is planting a clear flag as a haven for Democrats. Its the worlds first politically motivated hotel, the flagship for a global brand thats built around social activism and community engagement. And it comes with a pedigree: As the daughter of Ka Shui Lo, the creator and executive chairman of Hong Kong-based Langham Hospitality Group Ltd., founder Katherine Lo knows a thing or two about luxury hotels and world-class service.
The Big Idea
Lo firmly believes that hotels ought to be catalysts for good. In a world where we can be conscious consumersof everything from clothing to food to baby productsshe argues theres a place for conscious hotels, too. This isnt a revolutionary idea: Already, 1 Hotels has built a small collection of luxury properties entirely around the idea of sustainability, and Shangri-La Hotels & Resorts has made a significant, brand-wide commitment to bolster community programming for disadvantaged children in all of its destinations. Its one of many five-star brands that have a conscious ethos but choose not to flaunt it. Eaton Workshop is different. With a premise thats built around liberal activism and civic engagement, the brand will weave a liberal philosophy into every aspect of the guest experience, some more obvious than others.
Among the subtler points is the significance of the companys name: a nod to the high-end shopping mall of that name in Montreal that captured the fascination of Ka Shui Lo when he fled the Cultural Revolution in China. The mall, says Katherine, was a beacon of freedom to her fatherand when she found an archival photo bearing its old motto, Progress and better living, the two Eatons became forever intertwined.
An artists rendering of the reception desk of the Eaton.
Source: Gachot Studios
The Washington hotelwhich has 209 rooms just north of the National Mallwill be the brands flagship, with a second location opening in Hong Kong in 2018 and new constructions set to rise in San Francisco and Seattle no sooner than 2019. Among the Washington locations programming signatures will be a sort of TED talk series driven by the liberal agenda, consisting of fireside chats and rooftop lectures that Lo hopes will be free, open to the public, and streamable as Eaton-branded podcasts. Then comes the art program, whichaside from the political statement piece at check-inwill include commissions from at least a half-dozen up-and-coming local artists and a street-facing exhibition window curated in partnership with local museums and institutions. A co-working space will prioritize memberships for progressive startups, activists, and artists, while a wellness program will offer inner-health-focused treatments such as Reiki and sound baths, rather than facials and massages. (Some of these features will roll out a few months after the hotel opens.)
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https://www.bloomberg.com/news/articles/2017-11-13/coming-soon-to-washington-an-anti-trump-hotel-for-liberals
https://dc.curbed.com/2017/11/13/16644942/eaton-hotel-coworking-dc-washington
titaniumsalute
(4,742 posts)I'm clearly a liberal and I travel a lot. I stay at many different types of hotels. Frankly I'd rather not stay at a hotel that is somehow polarizing or that would naturally incur protesting or other shenanigans.
niyad
(113,508 posts)dealing with protestors, having done so for lo these many decades.
let them get their knickers in a twist. cannot wait to see them trying to replicate it, but not getting it.