Groups ask Mexico to pull Coca-Cola ad on indigenous

[Judi Lynn]

Source: Associated Press

Groups ask Mexico to pull Coca-Cola ad on indigenous
Dec 1, 5:06 PM EST

MEXICO CITY (AP) -- Consumer rights and health groups are calling on the Mexican government to pull a new Coca-Cola ad depicting young white people bringing Coca-Cola and Christmas joy to a beleaguered indigenous community in southern Oaxaca state.

The Alliance for Food Health says the add is "an attack" on the dignity of the indigenous and contributes to their deteriorating health. The ad, first posted last week, has been criticized for its depiction of light-skinned, fashion-model-like youth joyously constructing a Coca-Cola tree in town and hauling in coolers of Coke as a service project. Mexico has skyrocketing rates of obesity and diabetes.

Coca-Cola says in the ad that the campaign is to "break down prejudice and share."

The groups will ask the National Council to Prevent Discrimination to pull the ad campaign immediately.

Read more: http://hosted.ap.org/dynamic/stories/L/LT_MEXICO_COCA_COLA_AD?SITE=AP&SECTION=HOME&TEMPLATE=DEFAULT&CTIME=2015-12-01-17-06-31

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(Short article, no more at link.)

[scarletwoman]

1. Disgusting! The Coke ad, that is.

They're losing sales in the U.S., so I guess they've gotta ramp it up elsewhere.

Yeah, why not the Indians in Mexico! They won't know any better, right?

[Judi Lynn]

2. I saw it a couple of nights ago. It's immediately disgusting. Blatantly. Truly shameful. n/t

[Drahthaardogs]

7. The ironic thing here is that Mexico is not nearly as "race" cognizant as the United States

they banned the Catholic Church from keeping track of race of babies and married couples by 1830. Until then people were classified as Peninsulares, criollos, mestizos, coyote, mullatos, and a few other obscure racial classifications.

Mexico has been more race progressive than the United States for a hundred years. Their record on slavery is immensely more humane too. Yes, Mexico and New Spain had slaves but it was a whole different culture than American style slavery.

[MoreGOPoop]

3. K & R

Naked Capitalism is a ravenous vulture.

[Mosby]

4. I can't find the ad but I did find this

From Sept:

Critics call Coke's Hispanic Heritage month campaign 'hispandering'

http://abc13.com/business/some-criticize-cokes-new-hispanic-heritage-month-campaign-/990371/

Most all ads pander to some group imo.

[mpcamb]

5. Here's a recent thread about Coke's attempt at science manipulation and perp public lies:

This was from a link in AuG, 2015 entitled "Coca-Cola Funds Scientists Who Shift Blame for Obesity Away From Bad Diets"
http://www.democraticunderground.com/10027093872


http://well.blogs.nytimes.com/2015/08/09/coca-cola-funds-scientists-who-shift-blame-for-obesity-away-from-bad-diets

http://www.businessinsider.com/coca-cola-responds-to-new-york-times-story-on-research-funding-2015-8

http://www.washingtonpost.com/news/wonkblog/wp/2015/08/11/the-worlds-largest-seller-of-sugary-drinks-is-telling-people-how-to-lose-weight

[mpcamb]

6. Most striking is this quote from Coke's, Chairman and CEO of Coca-Cola Co, Muhtar Kent:

I am disappointed that some actions we have taken to fund scientific research and health and well-being programs have served only to create more confusion and mistrust. I know our company can do a better job engaging both the public-health and scientific communities—and we will.

http://www.wsj.com/articles/coca-cola-well-do-better-1440024365

In a nutshell:
"I am disappointed..."
"I know our company can do a better job engaging both the public-health and scientific communities—"
"and we will."

followed quickly with this rot about helpful white folks in southern Oaxaca with C Cola's obesity and diabetes linked swill.

..that's their idea of doing better?

[Judi Lynn]

8. Video at this link: "Coca-Cola ad criticised for showing hand out to indigenous Mexicans"

Coca-Cola ad criticised for showing hand out to indigenous Mexicans

Mexico has skyrocketing rates of obesity and diabetes among indigenous people

55 minutes ago Updated: 50 minutes ago

- video -

Consumer rights and health groups are calling on the Mexican government to ban a new Coca-Cola ad depicting young white people handing out Coke as a service project at an indigenous community in southern Oaxaca state.

The ad has been criticised for its depiction of light-skinned, model-like young people joyously constructing a Coca-Cola tree in town and hauling in coolers of Coke.

Mexico has skyrocketing rates of obesity and diabetes, especially among indigenous people.

The Alliance for Food Health is calling on the National Council to Prevent Discrimination to pull the ad campaign immediately.

More:
http://www.irishtimes.com/news/offbeat/coca-cola-ad-criticised-for-showing-hand-out-to-indigenous-mexicans-1.2451453

[Judi Lynn]

9. Coca Cola Christmas ad labelled an attack on indigenous peoples in Mexico

Coca Cola Christmas ad labelled an attack on indigenous peoples in Mexico

There have been calls for the festive advertising campaign to be banned...

12:22 2 Dec 2015
Joseph Conroy
33 minutes ago

Coca Cola has long-been associated with Christmas - the soft drink company famously gave Santa his bright red garb. But the sugary drink maker has hit a sour note in Mexico where it has pulled a Christmas advertisement which sparked protests from groups representing indigenous peoples in the country.

“This Christmas a group of young people decided to give something very special to the indigenous community of Totontepec (Villa) de Morelos in Oaxaca,” reads text on an opening screen (translation by Associated Press).

It says that 81.6% of indigenous Mexicans speak an indigenous tongue and feel rejected by Mexican society.

The advertisement proceeds to show a group of healthy, model-like, light-skinned, young people building a Christmas tree and making a pilgrimage to visit an indigenous community to share a Coke under the Christmas tree.

More:
http://www.newstalk.com/Coca-Cola-Christmas-ad-labelled-an-attack-on-indigenous-peoples-in-Mexico

[Zorra]

10. Neoliberal imperialism. "Things go better with Coke". nt

[Judi Lynn]

11. Coca-Cola Pulls Offensive Ad, but the Damage Is Already Done

Coca-Cola Pulls Offensive Ad, but the Damage Is Already Done
By Samantha Cowan | Takepart.com
5 hours ago

In an ad distributed by Coca-Cola Mexico, pretty, young white people do their holiday good deed by bringing bottles of soda to a remote village and build a wooden Christmas tree in the town square. The “Open Your Heart” advertisement has been called anything but, as indigenous rights’ groups said the campaign promoted colonialism rather than unity.

“This type of publicity is an act of discrimination and racism,” Elvira Pablo, an indigenous lawyer, said at a press conference in Mexico City on Wednesday. “It is a comment on our type of life and an attempt to put a culture of consumerism in its place.”

After the ad was promoted on YouTube for about a week and then slammed on social media, Coca-cola pulled it on Tuesday—though other versions can be found online, one titled “The ‘White Savior’ Ad Coca-Cola Made Private.”

“Our intention was never to be insensitive to or underestimate any indigenous group,” a Coca-Cola spokesperson said in a statement to food news site Eater. “We have now removed the video and apologize to anyone who may have been offended.”

More:
http://news.yahoo.com/coca-cola-pulls-offensive-ad-damage-already-done-214454710.html