`Avatar' director launches China 3-D venture

[Omaha Steve]

Source: AP-Excite

By JOE McDONALD

BEIJING (AP) - "Avatar" director James Cameron's company is launching a joint venture in China to market its 3-D technical wizardry to the country's fast-developing film and television industries.

Cameron Pace Group's announcement Wednesday comes as the fast growth of China's film market is attracting Hollywood studios that are rushing to link up with local partners.

The venture with two Chinese partners will supply 3-D filming technology and production services, said Cameron and his business partner, Vince Pace. They said they are discussing possible collaboration with state broadcaster China Central Television on developing 3-D TV.

"This is an enormous untapped market that is right on the verge of the transition from 2-D to 3-D," said Cameron in an interview. "This is the best place for us to create a kind of second home."

FULL story at link.


Read more: http://apnews.excite.com/article/20120808/DA0H6TT80.html

[flamingdem]

1. Cameron is a true believer

He's really fighting for 3-D and thereby for the film business which otherwise is heading off a cliff due to home theaters, etc.

[Franker65]

2. Good idea

Well, you can get 3D TVs at home now as well. But I think this is a good plan from Mr. Cameron - the Chinese market is relatively untapped and they'll more than likely love this technology.