Just woke up and smelled the coffee, 'eh? Hope what they're smelling by now is not a burning house.
I've long wondered - "where is our Frank Luntz?" And why hasn't the DNC hired cognitive linguistics professor George Lakoff?
https://www.facebook.com/pg/GeorgeLakoff/about/?ref=page_internal
Here's a sample of Lakoff's thinking, "HOW YOU HELP TRUMP", about how many Dems, progressives, and the media help spread his message, WITHOUT REALIZING IT.
Think about it: every time Trump issues a mean tweet or utters a shocking statement, millions of people begin to obsess over his words. Reporters make it the top headline. Cable TV panels talk about it for hours. Horrified Democrats and progressives share the stories online, making sure to repeat the nastiest statements in order to refute them. While this response is understandable, it works in favor of Trump.
When you repeat Trump, you help Trump. You do this by spreading his message wide and far.
(snip)
Quick: don’t think of an elephant. Now, what do you see? The bulkiness, the grayness, the trunkiness of an elephant. You can’t block the picture — the frame — from being accessed by your unconscious mind. As a professor of brain science, this is the first lesson I give my students. It’s also the title of my book on the science of framing political debates.
The key lesson: when we negate a frame, we evoke the frame. When President Richard Nixon addressed the country during Watergate and used the phrase “I am not a crook,” he coupled his image with that of a crook. He established what he was denying by repeating his opponents’ message.
https://medium.com/@GeorgeLakoff/how-you-help-trump-9d0139b9d4c9
And notice how trump consistently repeats things - his standard pattern is a rate of at least three times in one breath. And that's usually just the initial set of repetitions. He'll follow it up a sentence or two later with more of that repetition. WATCH and LISTEN. Any time he brings up that other dreaded "C-word," "collusion," for example.
Sweet Jesus, Mary, and Joseph do we need help with messaging! Yeah, it's superficial as hell, but that's the level at which we're forced to meet, appeal to, and win majorities of voters. The best ideas in the world will fall flat if they're not delivered carefully, cleverly, and strategically. The bad guys have shitty ideas but great messaging, so they have an effective delivery system to reach and appeal to voters with those shitty ideas. Our Dems are in the exact opposite position: the best ideas but shitty messaging. Sometimes even nonexistent messaging. THAT has to change - like yesterday. Like maybe a decade or five before yesterday.
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