Soy "milk" may soon be targeted for not coming from cow
Source: SFGate
NEW YORK (AP) — Soy and almond drinks don't come from cows, so regulators may soon ask them to stop calling themselves "milk."
The Food and Drug Administration is signaling that it plans to start enforcing a federal standard that defines "milk" as coming from the "milking of one or more healthy cows." To date, the agency has not aggressively gone after the proliferation of plant-based drinks labeled as milk.
FDA Commissioner Scott Gottlieb at a Politico event this week said that the agency must first notify food makers of plans to change enforcement rules. He said that will happen in about a year.
Milk producers have long called for such a crackdown. The Good Food Institute, which advocates for plant-based alternatives, says the term "milk" should be permitted with modifiers for nondairy drinks.
Read more: https://www.sfgate.com/news/article/Soy-milk-may-soon-be-targeted-for-not-coming-13084885.php
I think 'milk' from goats is still milk.
I recall when I was a kid in the 1950's we had an elderly neighbor who raised a few goats and sold
"goat's milk fudge".
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Much of the world has had soybean or nut milks for some time. It can be made at home with a blender. What else would they call such a drink?
Although they've also been trying to rename high fructose corn syrup to "corn sugar". 
I could see adding "nondairy" to the names for nut milks. But there's really not any better word than milk to describe almond or soy or coconut milk, which have existed for decades as natural products and are not necessarily an artificial chemical concoction like cheese product.
They will usually work out drafts and release to the Federal Register for comments and that is when it will pretty much bog down as you might imagine how many comments will be submitted... 
I think because something like "coconut milk" is so known by that term globally and historically (and you also now have a separate product being marketed as "coconut water", which has become an "in thing" ), they will probably need to leave that name and grandfather it in, but require addition of something that references it as "non-dairy".
It's just like what happened years ago with "juice". There are standards for what constitutes "fruit juice" and the percentage of liquid in the product actually sourced from fruit (vs whether most of the actual juice from a fruit is diluted with water with added flavoring and/or comes "from concentrate" ). Thus the "fruit juice" versus "fruit drink" labels. E.g., "Tang" that was marketed as if it were orange juice but is an orange-flavored "drink" (and starts out as a powder) vs 100% Florida orange juice, which is literally oranges smashed in a machine and the juice collected for bottling/packaging.
They may end up calling "Soy Milk" or "Almond Milk", "Soy Drink" and "Almond Drink".
"Margarine" = "Trans-fats" = "bad".
So the margarine industry was eventually pummeled and had to reformulate.
And yes - the oleo thing was due to WW2 rationing (per my parents who were teens/young adults in the '40s when that happened) but then later got a push through the '50s - '70s due to increases in coronary disease from "bad fats", where margarine was supposed to help reduce that issue. Eventually it was found that this cause/effect hypothesis wasn't really correct either, where the "substitute" made things worse. Anyway....
they going go after coconuts too! 
I spend a couple hours a day "milking" goats. I always thought I was getting "milk". Who knew? 
"There's no soy milk because there's no soy tit!"
You’re watching the desperate flailings of a dairy industry that sees the writing on the wall.
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