MTV Changes VMA Start Time to Avoid Clashing With Obama's Speech

[highplainsdem]

Source: Rolling Stone

Now there's a scheduling conflict: MTV has changed the start time of its annual Video Music Awards to an hour earlier than normal Thursday to avoid bumping up against President Obama's speech at the Democratic National Convention, Entertainment Weekly reports.

The VMAs will run from 8-10 p.m. Eastern time. Obama is scheduled to speak after 10 p.m. at the DNC in Charlotte, North Carolina, where he will accept the Democratic nomination for a second term as president.

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Read more: http://www.rollingstone.com/music/news/mtv-changes-vma-start-time-to-avoid-clashing-with-obamas-speech-20120905

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Good.

In case any of you are wondering how much this matters -- last year's VMA had over 12 million viewers:

http://articles.nydailynews.com/2011-08-30/entertainment/30114115_1_lady-gaga-mtv-video-music-awards-mtv-video-music-awards

[LynneSin]

1. I hope someone reminds MTV's young viewers to turn into the speech after the VMAs are done

Kids should want to know about this stuff

[flamingdem]

3. That would be really great of MTV to remind people.. nt

[awoke_in_2003]

5. I don't watch MTV often...

but they used to be pretty good about getting the message out about registering for the vote.

[alp227]

4. MTV should show the speech live right after the awards, haha.

MTV's sister station BET (Black Entertainment Television) will show Obama's speech live as part of its coverage of the DNC. Didn't all the Viacom stations (Comedy Central, VH1, etc.) pre-empt regular programming during the MTV Movie Awards at one point?

And much of MTV's audience may vote for Obama anyway, but keep in mind that most of the people watching the VMAs may not follow politics closely. I don't know if "Rock the Vote" will take place in the VMA this year, but I know the 2004 VMA had a Rock the Vote segment featuring the children of both Bush and Kerry.

[rocktivity]

2. I can't remember the last time I've said something nice about MTV

But "Good show!" And "Way to rock the vote!"




rocktivity