Feds Abandon Graphic Cigarette Warning LabelsFDA to research a new approach

[brooklynite]

Source: Adweek

The Food and Drug Administration is backing down from its controversial cigarette warning labels that landed it in court on First Amendment grounds, according to an Associated Press report.

Instead of fighting in court for the nine graphically scary pictures of blackened lungs and corpses, the FDA will try a different approach, according to a letter from Attorney General Eric Holder obtained by the AP. The government will also not seek a Supreme Court review of the case.

Since the labels were proposed two years ago to get people to quit smoking, the nation's largest tobacco companies, including R.J. Reynolds Tobacco Co. and Lorillard Tobacco, managed to halt implementation of the warning labels in the lower courts.

Advertisers sided with the tobacco companies and filed a friend of the court brief with the Supreme Court to hear the case to resolve rulings from two lower courts.


Read more: http://www.adweek.com/news/advertising-branding/feds-abandon-graphic-cigarette-warning-labels-148059?utm_source=newsletter&utm_medium=email&utm_content=03-20-2013&utm_campaign=advertising_&_branding

[dipsydoodle]

1. People buy cigarettes to smoke them

Not read the packet.

[bloomington-lib]

2. Our govt is so weak. If you have trouble defending yourself, whether you're a poor citizen or a poor

country, they'll go after you and put a boot down on your throat. If you're rich, whether as an individual or a corporation, they'll back off and even try to accommodate. So weak.

[valerief]

3. How whory of them. nt