Mountain Dew Pulls 'Most Racist Commercial in History'

[brooklynite]

Source: AdWeek

PepsiCo says it's pulling an outrageous Mountain Dew commercial that has offended online viewers in recent days due to sensitivities in terms of racism and violence toward women. The 60-second spot, which is still live on a few individuals' YouTube channels, depicts a badly battered woman on crutches who is being pressed by a cop to pick a suspect out of a police lineup of five African-American males and a goat named Felicia.

The actors are members of the music group Odd Future in an unusual video series created by the alternative hip-hop ensemble's co-founder, Tyler, The Creator. In a spot that drew a ton of criticism this week, the goat Felicia—in a male voice—taunts the battered woman with phrases like "snitches get stitches, fool," "keep your mouth shut" and "I'm going to get out of here and do you up."

One social commentator, Dr. Boyce Watkins, called it "arguably the most racist commercial in history." After being asked about the spots yesterday, a PepsiCo spokesperson emailed Adweek this morning to state that the video is getting taken down.

"We understand how this video could be perceived by some as offensive, and we apologize to those who were offended," the rep said. "We have removed the video from all Mountain Dew channels and have been informed that Tyler is removing it from his channels as well."

Read more: http://www.adweek.com/news/television/mountain-dew-pulls-most-racist-commercial-history-149061?utm_source=newsletter&utm_medium=email&utm_content=05-01-2013&utm_campaign=television_today

---

Setting aside the racist stereotyping, I don't see how this sells soda.

[Voice for Peace]

1. what a totally fucked up piece of work.. ?? who is doing their ad design?

not-too-bright fan of law & order?

[CBGLuthier]

3. This guy here

[Renew Deal]

11. I'm not sure what they expected if they let Tyler do the ads

He's one of the darker (and talented) artists out there right now

Warning: Graphic language and images

[Archae]

23. There's no "talent" there.

"Bleep bleep bleep gonna shoot cops bleep bleep bleep gonna bang my ho bleep bleep bleep gonna do some dope bleep bleep bleep"

I came up with the above about 20 years ago to describe the bullshit called "gangsta rap."

Looks like it still is true.

Half-assed "hip-hop stars" making up garbage.

[Lochloosa]

56. +!000000)))))))))....was that talent adding the )))))))))

[Archae]

65. English, please.

[TroglodyteScholar]

67. That's what you heard, huh?

I don't love the video, but if that's what you heard...well, that's you, not Tyler.

[Archae]

68. No, what I wrote isn't exactly what this guy says.

But it is pretty much what "gangsta rap" sounds like.

And it's shit.

Nothing but.

[snooper2]

77. So you would consider this greatness "shit"

[Archae]

82. Is it mostly "bleep bleep bleep?"

Do the lyrics denigrate women?

Advocate shooting cops, doing dope or having unprotected sex?

If so, it's shit.

I have several Will Smith tunes, and they are good.

Do you like disco? I do.
A lot of "hip-hop" stars call disco "shit."

Likewise classical music, New Age music, even Pink Floyd.

[TroglodyteScholar]

79. My point is that your judgment was already in place before you saw anything at all.

And that's fact.

Nothing but.

[name not needed]

107. Maybe you should get your ears checked.

[agent46]

35. There was a time in America

...when Jazz, one of the most highly developed musical forms in the world represented a living legacy of African American culture. Jazz and Blues have historically dealt with all the social injustice themes of poverty, racism, slavery, criminality and so much more.

I wonder how Jazz got derailed and marginalized by the entertainment industry in favor of crap like this.

[Lionel Mandrake]

98. Jazz is like classical music in several ways.

I mean classical music in the broad sense (including music of the baroque, classical, romantic, ... periods). All of that is a diminishing part of the market for CDs and radio programs. And the same is true of jazz.

Classical and jazz are both now respectable; they are taught in conservatories and in the music departments of colleges and universities.

The audience for a jazz concert, like that for a classical concert, usually includes people who are familiar with the forms and conventions. Each tradition (classical or jazz) has a rich history. The audience is expected to behave in a way appropriate to the type of music being played. Applause following a solo is expected in jazz, although it should be brief so as not to interfere too much with the next solo. In a classical concert, applause should never interrupt the music. So the traditions are different. But each form has its own tradition.

Some people say that jazz is America's classical music. I wouldn't exactly disagree, but America has also contributed to the genre usually called classical.

I suppose it's inevitable that bad music will drown out good music in the commercialized world we live in. I consider myself fortunate to live in a place where there are non-commercial FM classical and jazz stations (one of each).

[jessie04]

49. " Oh stewardess....I speak jive"

from airplane

[Hekate]

25. His mama must be so proud of him making fun of battered women

for the sarcasm-impaired.

This ad is appalling on so many levels I can't even enumerate them, but since the racist angle has been pretty well covered, let me just say that the actress was made up to look severely battered and shrieked repeatedly to simulate severe emotional trauma. Maybe they picked a white woman because the bruises show up so much better? Or because, you know, that black-white racist thing? Or all of the above?

A severely battered woman is Not Funny. Someone needs to lose their paycheck over this, and I suggest starting with this genius.

Hekate

[oberliner]

37. Have you seen the first ad in the series?

This is the third of the sequence.

In the first, the goat violently attacks the woman who is a waitress attempting to serve him a Mountain Dew.

[Hekate]

41. A series. Worse and worse.

Nauseating.

[snooper2]

80. Here's the whole series

I'm sure it'll be pulled at some point...

[oberliner]

87. Awful

Just wretched from start to finish.

[coldbeer]

21. Unbelievable!!!

today I was at Sam's. I decided to buy my wife (not present)
some cola. I have always wondered coke or pepsi? I bought (2)
36 pks of Pepsi. Now Coke wins by a long shot. I will never
buy another Pepsi the rest of my life. Treated my crew to Dew,
never again!

I had pondered Coke or Pepsi for my lifetime (70 years.)

[zonkers]

69. Pondering Coke or Pepsi for a lifetime probably makes you a yogi or something.

[coldbeer]

71. Does yogi drink beer?

I drink lot'sa beer. I do not remember my last cola.

LOL

[ProudToBeBlueInRhody]

97. Too bad Coke refuses to make their stuff with real sugar

Unlike Throwback Pepsi.

Fuck high fructose corn syrup and Coke.

[CurtEastPoint]

2. I wrote them yesterday and they responded today w/'we'll share you concerns' blah blah

and now they've pulled it. Right thing to do. STUPID thing to do in the first place. Who is running corporate America?

[dixiegrrrrl]

10. As the guy who posted it said

They pulled it but they don't seem to know how the internet works.
( or downlaod helper, either)

[Blue Owl]

4. Mountain Dew -- the #1 preferred beverage of the private prison industry

n/t

[Voice for Peace]

39. well.. you have a point there, maybe it's for marketing to violent offenders.. I can see the appeal

[Arkansas Granny]

5. This is just bad on so many levels. Was it supposed to be funny?

[secondvariety]

6. Not only racist,

but disturbing on a bunch of levels.

[KansDem]

7. WTF?!! What ever happened to "Yahoo! It's Mountain Dew!"

I can remember this ad campaign when it first came on the market (1960s?). Then they tried to upscale to "Gimme a Dew" (1980s)--

But this latest ad campaign is...well... (were they thinking?)

[MADem]

53. That 1960s ad is pretty racist and sexist, too.

Toothless old caucasian ugly idiots (who live in the mountains, apparently--a bit of a broad-brushed "Appalachian" slam) enticing a half-naked, shapely young hottie with Mountain Dew...like that's all that's needed to turn her head. Because she's....well, stupid. That's how the commercial comes across to me--that ugly slovenly "fellers" can charm stupid hot women with Mountain Dew...!

Of course, it's a cartoon, so it's a bit more removed from reality. And back in the sixties, that kind of conduct was jus' fine!

But Mountain Dew does have a reputation for dumb commercials, it would seem...

[antigone382]

57. That isn't innocent either, not at all.

Appalachian stereotypes are nowhere near as ugly as the racist stereotypes in the commercial in the OP. Nevertheless, stereotypes like the one you posted, about people like this...



have enabled destruction like this:



And conditions like this:

[John1956PA]

8. At the end, there's a caricature of the goat. Were further installments of this nonsense planned?

The tag lines "You're never gonna catch me" and Dew it" suggest that the company planned an ad campaign with ongoing installments featuring the goat character.

This ad is horrifying distasteful on multiple levels.

[oberliner]

76. This is the third commercial in a series

The first commercial has the goat attacking the woman who is a waitress in a restaurant serving him Mountain Dew.

[John1956PA]

84. Thanks for your answer to my question whether more Mountain Dew goat advertisements were planned.

Yesterday evening, after I posted my question, I noticed that you provided an answer a few hours later up the thread. I am glad that you took time today to post that same answer in response to my post.

There is controversy as to whether the humor (or attempted humor) in the advertisement constitutes satire. In a similar vein, Saturday Night Live aired two sketches this season entitled "Maine Justice." The sketches presented a "Peoples' Court" or "Judge Judy" venue wherein the judge, one of the litigants, the tipstaff, and the courtroom spectators were comical characters of an exaggerated stereotype of Louisiana cajun/bayou residents. If the setting of the sketch would have been Louisiana, then residents of that state would have grounds to complain that the sketch constituted a slur on them. However, since the sketch was set in Maine, the premise of the sketch took on a Bizarro World flavor, and the would-be slur was blunted under the guise of satire.

As for the Mountain Dew goat advertisement, by having the goat-criminal take on the dialog (and voice characteristics) associated with African-American youths, the creators could argue that the advertisement constitutes harmless satire and that those of us who complain about the advertisement "don't get it." The males in the lineup are from a singing group, and they enjoy satirizing the images which certain critics hold of the fans of the group's brand of music. Regardless. I still find the advertisement to be highly offensive.

[oberliner]

86. You are very welcome

I agree that these ads are dreadful.

[Jenoch]

9. This is one of those

"What the hell were they thinking?" situations and who made the decision that making this video was a good idea?. How does this idea get even past the 'mentioning it in a meeting' stage and get produced?

[brooklynite]

12. ...and then how does it make it through the pitch to the Pepsi people?

[Jenoch]

16. The people at both ends

of this video were not supervised properly. I have worked in advertising/PR and production of commercials. The idea for this thing never should have gotten as far as asking the client what they thought of it.

Of course the original Mr. Dew ad campaigns in the 1960s would likely not pass muster today either. The whole concept of the beverage was based on moonshine in the Appalachians.

[azurnoir]

19. I remember those

which really dates me

but hey do you remember another soda that came out about then too called Cactus Cooler, it was orange in color but tasted pretty much like Mountain Dew

[Jenoch]

22. I had to look up and see what 'Cactus Cooler' was.

That soda never made it to Minnesota as far as I know. I vaguely remember color TV commercials featuring the hillbilly characters. I had a much older sister and she once told me that she didn't drink the Mt. Dew in the basement refrigerator when she was a teen because she thought it was liquor. (She was a good girl back then.)

[azurnoir]

24. It did make it to MN really

I lived here as a kid (still do) and used to buy it at the corner store in the Mpls suburb I grew-up in

eta it came out around the same time as Tahitian Treat, which is still around and IMO about the most sugar and calorie laden pop out there

[Jenoch]

28. It apparently was a Canada Dry

product back then. I suppose either they didn't distribute it to all parts of Minnesota (I was quite rural then) or I just missed it.

[jeff47]

108. Cactus Cooler is distributed mostly in the West/Southwest these days.

For those unfamiliar, it's intended to be pineapple and orange flavored.

And if you want to try it but live elsewhere, you can pay an arm and a leg here to get some:
https://www.google.com/shopping/product/4871395993459326222?q=Cactus+Cooler

[LeftInTX]

32. Before I clicked on the link

I thought it was going to be some extrapolation of their "hillbilly roots". I thought maybe they were going to call it: "The official drink of the Tea Party" or something.

This ad just made no sense.

[Javaman]

13. you know what is amazing about this stinking pile of a racist commercial?

someone had to come up with the idea, then the other fools in the room had to give their approval and two cent opinion for changes, then it had to be run by the execs who apparently thought it was a-okay. Then from there story boards were created by someone who had to read the script and create the shots in conjunction with the ad exec, director, producer, assistant director. Then they had to cast the actors. Once they were locked, they then had to go into production, hire crew, equipment and a stage.

Then shoot this thing in front of everyone.

and not a single fucking person noticed anything was wrong????

I worked on an "aspirin" commercial years ago. it featured a woman with a headache in front of a copy machine. A co-worker offered up said aspirin. Later in the "day" the woman with the headache is all better because of said aspirin. The co-worker who gave her the aspirin, remarks, "Lookin' good".

You could have heard a pin drop. It wasn't the words it was how it was delivered. the co-worker didn't appear to be complimenting the headache womans recovery, but it appeared as if she was hitting oh her. Not exactly what you want to convey with a 30 second spot for aspirin.

So the ad execs quickly brainstormed and the line was changed. No more creepy pick up line and a good aspirin spot instead.

my point being, they knew, they fucking knew.

[brooklynite]

15. WHAT did they know?

I go back to my previous question: how did anything think this would sell a bottle of soda?

[Javaman]

59. They knew how this would be portrayed.

And in regards to how this would sell a bottle of soda, there are many many ads over the years that don't highlight the product as a means to showcase it.

It's nothing new.

This one just happened to be colossally racist.

[GreenStormCloud]

89. Yes, they knew, and they knew the storm that would follow.

As another poster downthread says, more people are now watching it due to all the fuss. Mountain Dew is aimed at the teen and young adult market. Most of them aren't very politically sensitive and will think the ad is funny and will likely buy MD as an impulse purchase at a C-store.

[Javaman]

91. Good point.

the anti-marketing marketing campaign.

make something so offensive that people want to watch it.

they should sell ads for car wrecks.

"this multideath accident is brought to you by the folks at prudential car insurance!"

[GreenStormCloud]

99. About the 1960s commercial.

I was a teen back then, and well remember the times. The ad with the stereotyped hillbillys was not consider offensive, at the time. There had been a popular country & western song, "Good Old Mountain Dew", copyrighted in 1945, and was still popular in juke boxes and on radio stations. I remember it. The tune in the commercial is the tune to the same song.

The song was composed by an attorney who defended moonshining cases and was well familiar with hillbilly culture. The song was popular in that culture and many folk verses have been added to the song.

Hillbilly culture was the setting for such famous strips as, "Li'l Abner" created by Al Capp in 1934 until he quit in 1977, and "Barney Google and Snuffy Smith" created by Billy DeBeck in 1919 and is still running.

So those who are objecting to the drink's humor with stereotypes of hillbilly culture need to lighten up. That was the way America was back then, and even the hillbillys enjoyed it. Some of my cousins are/were part of that culture and back then we thought it was funny and laughed with it.

When the drink first came out, before the advertising, we caught the cultural reference immediately, and even tried it because of it. Mom liked the drink, and still does. (She will be 93 this month.) I considered it so-so and only occasionally bought it.

I do not approve of or endorse the current commercials.

[Hestia]

62. Do you think this has anything to do with "downsizing" the 50 y/o's

and hiring in 25 y/o at a lesser salary but no experience or even a thought about how this may not play in Peoria? That just because their friends like it, the general public may not?

[Javaman]

75. that would be true if there was only one person involved in the decision process....

after the ad agency comes up with the idea(s) (usually a group of anywhere between 3 and as many as 10 people) they are then presented to the morons at Pepsi who own mountain dew. And that's usually a group of at least 4 people, sometimes as larges as 10 (I've witnessed it). They all have to agree. Why they agree is another story. I seriously doubt that the ad team is made up exclusively of 20 somethings and the mountain dew people likewise.

I've worked on commercials were the amount of ad people and clients exceeded 20 people total. We used to set up "video villages" on stage that would look just like a living room. Carpet, couches, coffee tables, food, drinks, huge screen tv linked into the video tap on the camera so they can watch all the action as it happened. And many a time, while the director and the producer would think a shot looked good, we would see the director look over his or her shoulder and groan as the "video village" was all a buzz over some truly insignificant fleeting nanosecond of a take and would then call for another.

I recall an Alpo commercial, yes, dog food, were we went through over 20 thousand feet of film of two dogs jumping over a log. Yes, animals are always an issue on set, but these dogs were well trained, but the anal retentive ad execs kept it going and going and going, until finally, the director stands up, after take 155 (the most takes of a single shot in my career as a camera assistant) and says, "that's enough, we fucking got it" and shut off the camera.

There is so much bullshit that goes on when making a freaking commercial it would make your head spin.

[marshall]

92. These are folks who create racist music for a living

I'm sure this commercial was considered mild by them.

[Javaman]

94. I wish I knew what the point was you were trying to make.

A racist commercial showcasing "racist" artists.

[marshall]

95. Commercials don't create themselves

They are products of someone's minds. I think this case is muddled by a mixture of cultures, but in the end it was a bad business move.

[Javaman]

96. I agree, the commerical seems to be a culmination of a lot of stupid. LOL

Cheers.

[louis-t]

14. "perceived"? Really?

"We didn't mean for it to be offensive"? Unbelievable.

[RILib]

72. a non-apology

If I offended anyone etc. When did non-apologies become apologies?

[azurnoir]

17. I saw this comercial the other night and was shocked

my reaction could be summed up as and

what were they thinking or were they even thinking

[CalFresh]

18. Wow!

Great marketing. They pull the ad from TV because people like us are offended and also save tens of thousands of dollars. Then people like us post it on web sites all over the world so people see it. In two weeks more people will see it on facebook than would ever see it on the TV in a year.

[lunasun]

63. Agree people now want to see it after being pulled

bet that billy goat gets the attention expected

[lunatica]

73. Do you think people will run out to buy Mountain Dew now?

It doesn't matter how many people see it. It matters that it sells the product. Now there are people who used to buy who probably won't anymore. And I doubt they got any new converts.

[GreenStormCloud]

88. Yes, it will spur impulse purchases.

Most people aren't politically sensitive and will think the ad is funny.

[mettamega]

20. I do not know where even to begin

besides this having nothing to do with a soda - i find this so offensive - stupid - and racist about white woman and black men - that I doubt I will ever drink a mountain dew again - I do not want to feel ill to my stomach

[Hekate]

26. Has someone told Pepsico that battered women are Not Funny?

You all noticed the racism. Let's have a look at how battered that woman is. "Ha-ha-ha that is just hysterically funny. Let's put that ad on during the Super Bowl or something."

Jesus.

[Old Union Guy]

31. "But it *still* sells the product, Boss."

You know someone is defending himself to his boss just that way.
I'm going out on a limb and speculating its a "him" not a "her".

[cosmicone]

27. Despicable stunt

They got a lot of free publicity from this without having spend all that much. Plus, they look good by pulling the commercial.

[BlueJazz]

29. I'll tell ya'...I've seen some class acts in my time but that wasn't one of them.

The best thing I can say about it is it's totally ridiculous

[Malone]

30. ..

So the ad was made by an African-American? That's what I picked up from the other posts. Mountain Dew tries to be young and hip, and market to the X-games type young people. I think they tried too hard and crossed a line like so many others, they probably thought young African-Americans would think it was cool or funny.

And that old hillbilly one is pretty racist and stereotyping also.

[Newest Reality]

33. Meanwhile the controversy

spreads the brand everywhere and they even get a free showing here.

That seems like a tactic where infamy sells more product. They spend tons of money on product placement and market research, so it is hard to believe it was an oops, let's apologise for our blunder sort of thing.

This message appears to be brought to you by Mountain Dew. Yahoo!

[Hekate]

34. I'm trying to find Pepsico's contact info online

Anyone have it?

[CurtEastPoint]

40. here

https://cu.pepsico.com/pepsi

[Blue_Tires]

36. jesus.h.christ...

I haven't been able to find the ad because Pepsi is trying to scrub it from the innernettes, but that is shockingly bad...it's not even up to the "so-bad-and-tasteless-it's-awesome" level, either...

EDIT: as another poster mentioned, it *could* be one of those "controversially shock our way into publicity" -stunts, too

[FSogol]

45. It is called Guerrilla Marketing. Mt Dew thanks you all for getting outraged and increasing the

visibility of the commercial.

:Sorry, but that's how it works.

[RZM]

38. Lame stunt done for shock value

Which pretty much sums up Tyler the Creator's career as well.

Of course, back in the 90s, Mt. Dew had an ad campaign with Busta Rhymes in whiteface and nobody seemed to notice or care.

Agree with posters up thread that this is intentional and the backlash is part of the plan. Why pay to run the ads when you can get the buzz for free?

[brooklynite]

51. Okay, they get "backlash"...they get "buzz"

How - Does - This - Sell - Soda???

[RZM]

60. Because it calls attention to the brand name

I assume its the old 'any press is better than no press' thing.

[colorado_ufo]

42. That is just WRONG, on so many levels!

Not to mention stupid and heartless.

Speechless.

[MrSlayer]

43. You darn kids, get off my lawn!

Tyler and Odd Future are the most popular group with kids today. If you knew anything about them and their show you wouldn't be surprised by this sort of humor. If you watched the whole commercial series, this would make some sort of sense. It's easy to be offended by this if you don't know the context or the group. They aren't racist, at all. These ads are not aimed at the stick up their back crowd of oldsters, it's geared toward the 18-34 crowd that listen to him and are post racial.

[magical thyme]

44. oh, I get it now. Battered women and rape culture are just so hip and funny.

Seriously, do all of the people complaining about the racism think this would be ok if it was white men and goat on battered white woman? Really?

[MrSlayer]

47. I just think you're reading it wrong.

Watch the whole series of commercials.

I'm not saying it isn't stupid, just that this is an incredible overreaction. All it's doing is giving them more cred.

[JackInGreen]

50. Slayer, Dude...

don't try and expect a measured response to Tyler and the crew at Odd Future, you won't find one here from the majority, and I can't say they don't have good reason, only that it's like trying to teach a pig to sing.

[MrSlayer]

55. I know. I can't help it.

I have a penchant for attempting the impossible.

[magical thyme]

52. I'm on dialup, so downloading even a snippet is very difficult, and often not possible

I simply cannot come up with a context in which what appears to be a shrieking, battered woman is funny.

Perhaps you could describe it for those of us who are unable to (and not particularly interested in) download the series.

In any event, I don't think finding at least the descriptions I've read as seriously not funny in any way gives anything "more cred."

[actslikeacarrot]

64. As soon as I heard that odd future/loiter squad was involved...

...I knew the ad was going to be cringe inducing before I even saw it. It's ok to target a young audience, but it would be advisable that they say NO to something like this.

[marble falls]

46. Didn't take Pepsico lawyers to lock this one down!

[Electric Monk]

61. It's back on youtube again, but I don't know for how long

edit: fixed link

[JackInGreen]

48. honestly

If you all think this is bad, you should REALLY try listening to any of the albums or watching the show, the amount of hand fanning and outrage it would generate, if turned into electricity, would contiguous 48 for a month.
That being said, I think Tyler is genius for his honesty and willingness to go everywhere everyone says that he shouldn't lyrically. I think the Loiter Squad TV show is bloody hilarious.
I might be unpopular for it, but meh, I never speak my mind for popularity.

Everyone seems to have forgotten how to Grok People, and would presume and expect Angels instead.

[olddots]

54. garbage product made by garbage corporation has garbage ads ?????

that's the point .

[wellspring]

66. Pepsi co. has had some awful ads over the years.

Years ago they had a slogan,

"Come alive. You're in the Pepsi generation."

This got translated into a local language (in Thailand I think it was) as:

"Pepsi brings your ancestors back from the dead."

Not likely to inspire much appreciation from the locals.

[Kablooie]

58. Mountain Dew, the drink of ugly, fat, angry, racist prison cops. Sure makes me want one.

And the beat up lady who's terrified.
What a delightful concept.

I wouldn't be surprised if Mountain Dew sales plummeted.

[zonkers]

70. Flame away but a menacing, poorly dubbed goat in a police lineup is pretty funny.

[brooklynite]

78. ...and yet, Pepsi pulled it.

You can argue that those of us who don't see the joke aren't hip enough, but Pepsi should have calculated the blow-back and either have lived with the consequences or not commissioned the ad in the first place.

[zonkers]

85. Blowback = publicity. You can bet that one hipster at Pepsi knew what was going to happen.

[coffeenap]

74. I am so ashamed and amazed that our

business culture has become capable of supposing this could be acceptable. I know all about shock value and guerrilla marketing, but for this to even be considered for production is an affront to all of us.

[Sunlei]

81. Commercial was done much the same way peta does their ads.intended to be taken down or shocking.

They promte the "shocking commercial" in paid media, "news stories" on messageboards, social media, and millions more people want to see the commercial.

[GreenStormCloud]

90. Exactly right. N/T

[alp227]

83. Just drink water! N/T

[marshall]

93. Horrible commercial, but no worse than many others that run nonstop now

I think it's meant to be viewed within the context of hip-hop and rap culture, as those are the minds behind its creation. So of course it will be tinged with elements of sexism, and when percieved as the product of a white corporation it would be percieved as sexist. Pushing buttons is what those "artists" aim to do. One could also see it as anti-transsexual, as the female goat speaks with a man's voice. Or anti-law encorcement as the police come off as inept.

[MrScorpio]

100. Now more people know who Odd Future is

By the way make sure to catch Odd Future's Adult Swim show, LOITER SQUAD on the Cartoon Network, Sundays at Midnight

[Dawson Leery]

101. It's a fitting commercial. Mountain Dew is corn syrup.

Corn syrup is crab. So why not have a such a horrid commercial.

[d_b]

102. i love tyler and odd future

golf wang forevuh!

[BlueStreak]

103. Why is everybody focusing on the racism while ignoring

the head-on embrace of violence on women, and the trivialization of the trauma a woman must feel when facing her attacker?

I'm not minimizing the racism. That was unbelievable too, but to me the violence against women factor was even more mind boggling.

I guess in America, I just expect people to promote racist stereotypes -- especially when you consider the clientele that Pepsi goes after.

Either way, it is a sad commentary. It wasn't like some hillbilly sent out an ugly joke on email or spent 10 minutes slapping together a racist Photoshop A lot of people spent a lot of time and money putting this together , and not a single one of them though "Hey, I wonder if some people might think this is wrong?"

[itsrobert]

104. This is what happens when you push older people out and let the young blood take over

your marketing campaign

[WestSeattle2]

105. Exactly!! Too funny, I was thinking the exact same thing. The old

staff are sitting back laughing their asses off at this train wreck. They saw it coming; they KNEW what would happen; some of them no doubt warned it would happen till they were blue in the face, but the young MBA overrode all the objections and pushed it through.

Dumbass.

[get the red out]

106. Who comes up with this stuff?

And what planet are they from?