Capitalism: A Ghost Story

[Trillo]

The army is experienced enough to know that coercive force alone cannot carry out or manage social engineering on the scale that is envisaged by India’s planners. War against the poor is one thing. But for the rest of us—the middle class, white-collar workers, intellectuals, “opinion-makers”—it has to be “perception management”. And for this we must turn our attention to the exquisite art of Corporate Philanthropy.

Of late, the main mining conglomerates have embraced the Arts—film, art installations and the rush of literary festivals that have replaced the ’90s obsession with beauty contests. Vedanta, currently mining the heart out of the homelands of the ancient Dongria Kondh tribe for bauxite, is sponsoring a ‘Creating Happiness’ film competition for young film students whom they have commissioned to make films on sustainable development. Vedanta’s tagline is ‘Mining Happiness’. The Jindal Group brings out a contemporary art magazine and supports some of India’s major artists (who naturally work with stainless steel).

http://www.globalresearch.ca/index.php?context=va&aid=29917

[JHB]

1. Shades of oil companies underwriting 'Masterpiece Theater'...

...and other PBS programming.