How the Trump Campaign Used Facebook Ads to Amplify His 'Invasion' Claim
Source: New York Times
How the Trump Campaign Used Facebook Ads to Amplify His Invasion Claim
Some of President Trumps re-election ads have repeated his inflammatory claims about an invasion on the southern border language that is under scrutiny after the El Paso shooting.
By Thomas Kaplan
Aug. 5, 2019
WASHINGTON President Trumps re-election campaign has harnessed Facebook advertising to push the idea of an invasion at the southern border, amplifying the fear-inducing language about immigrants that he has also voiced at campaign rallies and on Twitter.
Since January, Mr. Trumps re-election campaign has posted more than 2,000 ads on Facebook that include the word invasion part of a barrage of advertising focused on immigration, a dominant theme of his re-election messaging. A review of Mr. Trumps tweets also found repeated references to an invasion, while his 2016 campaign advertising heavily featured dark warnings about immigrants breaching Americas borders.
Mr. Trumps language on immigration particularly his use of the word invasion is under scrutiny after the mass shooting in El Paso on Saturday. The suspect in that shooting, which left 22 people dead, appeared to be the author of a manifesto declaring that this attack is a response to the Hispanic invasion of Texas.
Divisive and often false claims about undocumented immigrants have been a cornerstone of Mr. Trumps political strategy for years, from the build the wall chants at his 2016 campaign rallies to his warnings about a migrant caravan ahead of the 2018 midterm elections.
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Read more: https://www.nytimes.com/2019/08/05/us/politics/trump-campaign-facebook-ads-invasion.html