Rupert Murdoch, Fox- News Corp Launch New Nightly TV Show: 'TalkTV' w Piers Morgan On 3 Continents

[appalachiablue]

- The Guardian, 'Rupert Murdoch’s launch of talkTV is about opportunism as much as ideology,' Sept. 19, 2021. - Ed. Piers Morgan will be presenting a nightly talkshow in this new venture aimed at outflanking the ailing GB News.

The human Marmite of British journalism, Piers Morgan, is about to be spread very thinly. He has signed a global commentary deal with Rupert Murdoch’s News Corp. A nightly talkshow will be central to the plans of a new venture, talkTV, which is to be launched “early next year”. Morgan’s show will also air on Fox Nation, a streaming spinoff from Fox News, in the US and Sky News in Australia, making him a daily presence on 3 continents. He can also be enjoyed – or avoided – in print, where a twice-weekly column will appear in the Sun and the New York Post, and in a book deal with Murdoch’s HarperCollins publishers.

Morgan, who stagily stormed off the set of Good Morning Britain in March, will seemingly no longer be “silenced” by “cancel culture”. He will instead be given global amplification as part of a new battle for the small but economically significant audiences for right-leaning news. The media village gossip is part of a much larger pattern of change affecting all mainstream newsrooms and challenging how broadcasters think about bias, opinion, news and their own presenters. It is also part of a testing of the generational tensions within journalism, where the hunger for diversity and broader representation is creating economic opportunities for those mining the often older, whiter, righter and richer demographic.

The talkTV venture is clearly a personal project of Rupert Murdoch, who turned 90 this year, and it reassembles his dream team of the News UK chief executive, Rebekah Brooks, and Morgan – both once rising stars on the pages of Murdoch tabloids. The project is tinged with the sense of a last hurrah: Fleetwood Hack going on the road, or indeed an old firm of bank robbers getting together for one last job. The project does feel strangely old-fashioned in a world where the subscription newsletter service Substack, backed by venture-capital millions, has been siphoning commentators with large followings..

The question for talkTV is therefore whether a mainstream media dinosaur gatekeeper such as News UK can compete with the multiplatform rightwing bloviators with low production costs who are steadily gnawing away at core audiences. As Fox News in the US has demonstrated, combining the leverage of legacy with the costs and reach of technology platforms has proved highly successful for companies who are unconcerned with reflecting a diversity of opinion, or have a famously tenuous relationship with the truth...

- More,
https://www.theguardian.com/commentisfree/2021/sep/19/rupert-murdoch-launch-talktv-piers-morgan-talkshow



- Piers Morgan (L) and exec. chairman of News Corp. Rupert Murdoch.

[hlthe2b]

1. North America and Australia. I thought the UK did not allow a Fox "News" license so what is the

third continent? Europe sans the UK?

[appalachiablue]

3. How this gets around any UK media regs I dont know. Excerpt:

Mainstream news broadcasting, which is constrained in the UK by Ofcom from having an explicitly political lens to its coverage, lurches along in a sea of social media interest optimised for emotion and outrage. The hard, expensive work of reporting the news has always suffered in relation to the cheaper business of discussing the news. Facebook, one of the most successful advertising companies in history, has suffered a series of recent embarrassments on the public relations front (uncovered by Murdoch’s Wall Street Journal), with its content moderation reportedly goes easy on individuals with large followings. Despite outrage at its real-world political effects, Facebook’s lightly moderated publishing strategy remains fundamentally unaltered – because it is wildly, wildly profitable.

In this sense, the arrival of talkTV says as much about Murdoch’s keenly opportunistic business instincts as it does about ideology and culture wars – or indeed his own desire to have something else to watch amid pandemic TV bingeing.

[hlthe2b]

5. $$ seemes to get around everything, I guess.

sigh... Thanks

[musette_sf]

2. VIZ Comic has a parody of Morgan

"Pierce Dorgan", a vicious parody of Piers Morgan whose obituaries for celebrities always rapidly devolve into transparently-false boasts about how close he was to the dead person and what great friends he is with other celebrities.



https://non-carborundum.tumblr.com/image/189206901043

[appalachiablue]

4. That's Piers alright, lol

[Mike Nelson]

6. Hmm...

... I was thinking... well, who leaves to make room for Piers? ...or, will there be fewer reruns late night? ...but, I guess he's on some sub-FOX channel.

[overleft]

7. Murdoch is the most guilty and evil person on this planet.

[appalachiablue]

8. Definitely, and still kicking at 90. He must live for

money and power-- past time for him to take it easy..

[OnDoutside]

9. 3 Continents because that's how big his ego is....