Trump's real-estate empire pays the price for poisonous politics: Yahoo finance

[Stuart G]

https://www.yahoo.com/finance/news/trumps-real-estate-empire-pays-100720559.html

Joseph Tanfani
Fri, October 29, 2021, 5:07 AM·

(Reuters) - Former U.S. president Donald Trump’s slashing rhetorical style and divisive politics allowed him to essentially take over the Republican Party. His supporters are so devoted that most believe his false claim that he lost the 2020 election because of voter fraud.

But the same tactics that have inspired fierce political loyalty have undermined Trump’s business, built around real-estate development and branding deals that have allowed him to make millions by licensing his name.

Trump’s business brand was once synonymous with wealth and success, an image that now clashes sharply with a political brand rooted in the anger of his largely rural and working-class voter base. His presidency is now associated in the minds of many with its violent end, as supporters stormed the U.S. Capitol on Jan. 6.

Those searing images, along with years of bitter rhetoric, are costing Trump money. Revenues from some of his high-end properties have declined, vacancies in office buildings have increased and his lenders are warning that the company’s revenues may not be sufficient to cover his debt payments, according to Trump’s financial disclosures as president, Trump Organization records filed with government agencies, and reports from companies that track real-estate company finances.

Prospective tenants in New York are shunning his buildings, one real-estate broker said, to avoid being associated with Trump. Organizers of golf tournaments have pulled events from his courses.

[keithbvadu2]

1. Time for another fundraiser so his followers can own the libs again.

Donnie Jr beseeching the patriots.

[Stuart G]

2. sarcasm: In the long run, Trump may make Richard Nixon look like an "Outstanding President"

[tanyev]

3. Good.

[Zorro]

4. Works for me!

His brand is becoming so toxic that it appeals primarily to schlubs that can't afford to stay at his namesake hotels or resorts. And those that can afford it will probably get tired of the the price hikes that will likely be imposed to make up for the revenue losses.

I like it.