Editorial: Using care and caring on Giving Tuesday

[Yo_Mama_Been_Loggin]

By The Herald Editorial Board

Following the launch of the holiday shopping season with Black Friday, uncertainty remains regarding the mood of consumers. Black Friday sales topped a record $9.12 billion, yet near-record inflation, concerns over a possible recession and shrinking savings accounts may yet find shoppers thinking twice about what they’re spending.

Those pressures are no less a concern for charities and nonprofit organizations that count on the season’s generous spirit and have for a decade now added their own annual plea with Giving Tuesday, to encourage financial donations, volunteer hours and other support for their work.

Americans, especially as individual givers, remained generous, at least through last year. Giving in the United States in 2021 topped $484.85 billion, a 4 percent increase over 2020, with two-thirds of that — more than $326 billion — coming from individual donors, swamping the $21 billion given by corporations, according to the National Philanthropic Trust.

But some of those donors may have already started pulling back in 2022. Figures for the first half of the year, showed the number of donors had decreased by 7 percent, with a “collapse” in small-gift donations, according to a report cited in October by The Chronicle of Philanthropy. The number of people making contributions of $100 or less to organizations dropped more than 17 percent in the first six months of the year, while those donating between $101 and $500 decreased by 8 percent, the report said. And those slipping numbers for smaller donations usually are reflected among wealthier donors, too.

https://www.heraldnet.com/opinion/editorial-using-care-and-caring-on-giving-tuesday/

[unweird]

1. Today's solicitations have been aggravating

Especially from those entities are already receiving regular monthly/annual contributions. I’m looking at a couple of orgs already receiving $500 a year as being a little greedy.