YouTube's 'War' on Adblockers Shows How Google Controls the Internet
The ever-escalating game of cat-and-mouse between YouTube, ad blockers, and users has reached a point where it can no longer be ignored, with YouTube making it impossible for some users with adblockers installed to watch videos, and adblock developers and their users constantly updating their tactics to continue blocking ads on YouTube.
Over the last few months, people using ad blockers have been getting these popups from YouTube:
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"Ad blockers violate YouTube's Terms of Service. It looks like you may be using an ad blocker."
YouTube has been rolling these out to different users at different times, so there hasnt been a single day of ad-block apocalypse, instead, its been a constantly-evolving problem that is affecting millions of people at different times. This, as app developer Zhenyi Tan wrote in an excellent blog this week, has had the effect of confusing people, who have flooded Reddit, social media, and ad block review sites with differing information, because certain versions of certain ad blockers continue to work for some people, but not others.
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