Morena and Claudia Sheinbaum Have Kept Up Mexico's Move to the Left

[Passages]

Incumbent parties around the world keep losing to upstart challengers. Yet Mexico’s López Obrador defied the trend, handing off his presidency to Sheinbaum. What’s their secret?

At a time when incumbent parties around the globe are losing to upstart challengers, Mexico’s left-wing Morena party stands out as an exception. Former president Andrés Manuel López Obrador’s mañaneras—daily press conferences that fused governance with storytelling—revolutionized political communication, creating a direct, unfiltered dialogue with the public. This approach has now been embraced by Mexico’s new president, Claudia Sheinbaum, as she builds on AMLO’s legacy and looks to create her own path. Nation editorial board member Waleed Shahid spoke with Ezra Alcázar, a political strategist and writer who works at Fondo de Cultura Económica, a prestigious Spanish-language publishing house (he is also the anchor of El Desfiladero on Canal Once), and Alex González Ormerod, a historian and journalist who leads The Mexico Political Economist, to explore how Morena’s communications strategy bypassed a hostile right-wing media, earned the trust of working-class Mexican voters, and cemented a populist agenda that reshaped the country’s political landscape.

Waleed Shahid: What is the purpose of the mañanera politically, and what lessons have you been able to learn from it?

Ezra Alcázar: [Former president] López Obrador began hosting the mañaneras back when he was mayor of Mexico City. Every morning, he’d have a press conference where he’d inform the public—well, the media—about what was happening in the city: which meetings had taken place, how security was progressing, and more. Journalists from various outlets would attend and write their stories.

López Obrador spent a lot of time not only answering the questions but also conceptualizing, from his point of view, what he was being asked. This ensured that he was directly telling the people how he interpreted things.
https://www.thenation.com/article/world/mexico-amlo-sheinbaum-morena/

Sounds like a solid blueprint to me.

[Celerity]

1. K & R, plus an archive link

https://archive.ph/QMoyC

[C0RI0LANUS]

2. The Govt of Mexico website is informative. I posted a few stories from there. Link below.

President Sheinbaum is the 180-degree polar opposite of Trumpf in every facet.



Link:

https://www.gob.mx/presidencia/en#14885