Selling Fear Nets Millions For Conservative Rats

[GoLeft TV]

About the only thing the modern Republican Party is good at is telling the American public what they need to be afraid of. Sometimes it's immigrants, sometimes it's liberals, sometimes it's Iran – but there’s always something we should be afraid of. And this is big business for the Republican noise machine.

Ring of Fire's Mike Papantonio discusses this with attorney Michael Burg.

[W T F]

1. Fear is a powerful marketing tool. Every time you buy needless crap, it's an emotional response.

Marketing researchers found that out with the Y2K scare back in 1999. Republicans have mastered this technique to sell their political brand.