1. The cameras at polling stations in Arab neighborhoods. Even the spokesghoul for the Likud admits it was a mistake. It brought out Israeli-Arabs in larger than usual numbers and among many fence sitters in the Jewish-Israeli communities, they found it to be racist and a form of intimidation. Many of them backed the Blue-and-White. Some voted for Leiberman's party
The interesting thing about that is, as near as I can tell, the biggest loser to the large Arab turn out was not Likud, but the party of the late Meir Khane. His party was wiped out, and in at least three of those areas the seat was taken by a member of the Coalition
2. Netanyahu's legal problems. Many people in Israel have tired of netanyahu's constant legal issues. I think the last polling among Israeli's showed that more than half believe he and his family are guilty of one or more crimes he is accused of. Though some of those people voted for Likud anyway, many turned to other parties.
3. Netanyahu's give away to the far right religious parties. According to several Israeli publications, secular Israelis are growing weary of the government giving Orthodox communities so much and the Orthodox demanding more every time. Netanyahu's promise of opening up more land to the settlers (read: Orthodox Religious) was viewed with much alarm by secular members in Israel, and Arabs. It didn't help that one of the religious parties had begun claiming that Israel should be a Jewish theocracy, not a secular state.
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