They are dying off and they know it. The small ray of hope to hold on to is that fewer young people are buying into that message of overarching hate.
It's not as "respectable" now to be as blatantly racist as it was in other eras. I forget which movie it was where a matronly woman yelled the n-word in front of a crowd. Back then, she was probably seen as a fine, upstanding woman. But today, Ingraham, Pirro, Huckabee and others have to use dog-whistles. Coming right out with that word is the one line that they cannot cross.
It doesn't seem like much of an improvement, but a conscious effort to reach out and preach hate to gamers, (not a people particularly known for getting out there and actively changing the world) means that they no longer have unstated dominance of the cultural narrative.
If hatred and division were unanimously lauded by the mainstream majority, they wouldn't need to work so hard to sell it. So, now they are reduced to spreading their loser philosophy to people who are often (but not always, I have to own up to my anti-gamer bias, here) passive consumers of an entertainment venue that keeps them spending money while losing muscle mass as they pretend battle/kill and respawn over and over again in their gaming chairs.
(Damn, I really do have issues with gamers. And it is based on a limited sample. So, I have am far from a stellar example of tolerance. . . But I don't want to outlaw video games or take away their voting rights, at least.)