Comedians who say something serious about the world while they make us laugh are capable of mobilizing the masses, focusing a critical lens on injustices, and injecting hope and optimism into seemingly hopeless problems. Through rich case studies, audience research, and interviews with comedians and social justice leaders and strategists, A Comedian and an Activist Walk Into a Bar: The Serious Role of Comedy in Social Justice explains how comedy both in the entertainment marketplace and as cultural strategy can engage audiences with issues such as global poverty, climate change, immigration, and sexual assault, and how activists work with comedy to reach and empower publics in the networked, participatory digital media age.
...despite its vast cultural imprint, comedy is a little-understood vehicle for serious public engagement in urgent social problems. Moreover, in the midst of a merger of entertainment and news in the contemporary information ecology, a revolutionary transformation in entertainment media business practices and technology, alongside a decline in perceptions of trust in government and traditional media institutions,1 comedy may be a unique force for change in pressing social justice challenges
https://ssir.org/books/excerpts/entry/the_role_of_comedy_in_social_justice