Today's absolutely inconsequential, yet baffling question for the day...

[hlthe2b]

What's with Reese's Peanut Butter cups? (and related products)????

My gawd, they have incorporated into every form, every size, crossed over with tons of other products (e.g, hershy's bars, other manufacturer's easter eggs, mini cups, eggs, crispies, pieces, and now a big promotional campaign for, wait for it...

THINS! (as though it was miracle accomplishment)

Have they been losing market share? What gives? Seems they are more ubiquitous than any other candy right now...? (and yes, I'm a fan, but, really? )

[Pachamama]

1. Trader Joe's Peanut Butter Cups....

Both Dark Chocolate and Milk Chocolate....

Far better quality peanut butter and chocolate and price point wise excellent....

Oh - and their Almond Butter Cups are to die for....

That's what's happened to the Reese's dwindling market share and them needing to pull every marketing gimmick known....

[Ohiogal]

2. It's like Oreos.

They just can’t leave a good product alone.

[hlthe2b]

5. Yup... very much so. At least Oreos appears to bring out temporary offerings...

rather than absolutely flooding the market...

Far be it from me to advise on marketing, I guess.

[gratuitous]

10. Have we squeezed every last penny out of the product?

Too many products on the market to name, including fast food joints that offer a bigger, grander menu than many sit-down restaurants.

[KatyaR]

3. I loved their mini Easter eggs.

Easy to eat, no muss, no fuss. I would buy several packages to get me through the year. They quit making them a few years ago except for little gift packages, and they're really expensive. I miss the little ones.

[genxlib]

4. I believe

Well known brands have started crowding out competition by dominating shelf space. They release all kinds of permutations of the product to the point of ridiculousness.

It is nominally to introduce choice and renew interest in a languishing product. But really I think it is about crowding out competition.

Oreo is the most egregious. M&Ms as well. Both Coke and Pepsi do it also

[TreasonousBastard]

6. They are Hershey's largest selling brand and 2nd or 3rd most...

popular candy worldwide.

When you're in the lead, keep running and don't look back.

[GeorgeGist]

7. Marketing gurus need no excuse.

[MicaelS]

8. As finicky as people are...

No telling what may be the next hit. Throw it out and see what sticks.

[Phentex]

9. I don't get it either! Thins?

I want less of your product for a higher price?

I could maybe understand the thin cookie craze because there's a tiny value to wanting to crunch something but THIN candy? No.

[Codeine]

11. It's one more orange package in the candy aisle

to catch a snacker’s eye. They let you try some novelty without losing your brand loyalty.

[Harker]

12. It's absurd.

I work at a store that sells this shit by the ton. The candy companies are all fighting for shelf display space by trying to appeal to every potential customer. By the way, what size do you want? Grab n go, fun size, sharing size, family size, party size?

I'm nauseated.