Impossible Burgers are hitting their first grocery stores tomorrow

[jpak]

https://www.theverge.com/2019/9/19/20869271/impossible-burger-foods-gelsons-markets-southern-california-meat-free-plant-based

The Impossible Burger, a meat-free burger that’s previously only been available in restaurants, will be available to buy in grocery stores for the first time this week. Starting tomorrow, September 20th, you’ll be able to buy the plant-based burger in 27 Gelson’s Markets stores in Southern California. Impossible Foods says it will bring the burger to more grocery stores — including some on the East Coast — later this month, and it plans to reach every region of the US by the middle of next year.

The launch brings Impossible Foods into even closer competition with Beyond Meat, which already sells its own meat-free burger in grocery stores in addition to restaurants. When it announced its latest burger back in June, Beyond Meat said that it was available to purchase in stores, including Whole Foods, Kroger, Safeway, Publix, Wegmans, Target, and Sprouts. Compared to this list of chains, Impossible Foods is lagging behind in selling its burgers directly to home cooks

mpossible Foods has been teasing the retail release of its Impossible Burger for the past week, encouraging its followers to guess which city the burgers will debut in. It inadvertently spoiled the surprise on Tuesday, however, when it announced that its in-store launch would be taking place in Westfield Century City in Los Angeles.

Both Impossible Foods and Beyond Meat already sell their burgers to restaurants. Impossible Foods says its burger is now available in over 17,000 restaurants, including more than 7,000 Burger King locations. Meanwhile, Beyond Meat provides Carl’s Jr. with veggie burgers, Subway with meatballs, and it’s also working with KFC on a new plant-based “chicken” recipe.

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[highmindedhavi]

1. Good

everyone we talk to these days is on the Keto Diet, mostly meat, dairy, very few fruits or veggies.

[customerserviceguy]

2. From Colbert's show last night

Made me laugh my ass off, but there was weed involved, too.

[msongs]

3. if one reads the ingredients list are there any unprocessed foods contained there in? nt

[Rorey]

4. Vegetarian for a couple of decades here

This is good to hear. Personally, I am not looking for something that actually tastes like an animal product, but this is good for people who do. My son and daughter-in-law are vegan and love Beyond products. They're definitely far from my first choice.

That said, I just finished eating Gardein Mandarin Orange Chick'n and it was pretty yummy. It's on sale this week so I may just have to stock up. Bonus: the package says that it has only 210 calories per serving.