I love the commercial with the two females sword fighting in ancient Rome and one offering a remedy

[CTyankee]

for a sore muscle and the other saying "Thank the gawds!"

Her opponent says "Don't thank them too soon!" and lifts her sword again.

I know it's fancy but I do like it, unlike most commercials which bore me.

[Dream Girl]

1. Do your recall who the ad was for? (This is a quiz).

I worked in advertising and marketing for years and I can’t help studying ads when they come on. I’m always analyzing who is the target, what’s, the strategy and what’s the main message? The problem with highly entraining ads is that sometimes viewers can’t remember or identify the advertiser. (low brand linkage). It’s really and art and a science.

(FYI This ad was for Amazon Prime and I imagine the target is women 25-40. The messaging strategies is to tap into the heroic aspiration of consumers when they “score”. This is probably more than you ask for, but I can’t help myself. I love adverting. Would you like to hear my take on the Applebee’s campaign? It is brilliant!

[beveeheart]

2. Yes, because so many commercials make me wonder

how stupid do advertisers think we are.

[Dream Girl]

3. They don't think you're stupid, you just may not be in the target audience.

You could not even imagine the amount of money and time that goes into devolving and testing advertising. It starts with developing “insights” insights and goes from there. Focus groups, ongoing tracking (similar to political polling), ad testing. The industry has its own awards, the CLEOs.By the time big ad campaigns air, they have been thoroughly tested with the target audience. They wouldn’t waste money airing a campaign that doesn’t meet prescribed action standards usually for persuasion, likeabily, and main message playback.

[beveeheart]

4. Well then IMHO the targetted audiences

must be really stupid.

*Meant to add thanks for your explanation.

[Dream Girl]

5. There are a lot of irritating, "stupid" ads,but they're that way for a reason. For example, insuranc

Ads are often offbeat and wacky because insurance is a very low involvement category with little perceived product differentiation. They annoying ads are intended to break though and give the brand a certain brand personality - competent, caring, fun, energetic, etc. the creative team at the ad agency is tasked with coming up with ideas that fit the strategy. More of the ideas are rejected before they are shot. The ad devolvement process takes 3-12 months if a lot of foundational research is involved.

[CTyankee]

6. Aspercreme. I took note because I might be interested in getting help for my arthritic back.

[JustABozoOnThisBus]

7. Your backside hurts? That's a whole different set of gods you'll have to thank.

Poseidon, Hades, etc.

[CTyankee]

8. I have a set of exercises for each morning before I get out of bed. If I do them faithfully every

morning I am fine. If I don't I'm in trouble for the next day.

[Earth-shine]

9. Backaches are endemic and common to the human race.

The joke goes, if man is truly made in God's image, then God has one hell of a backache.