That "My Pillow," is it any good?

and are said to be lumpy. There's nothing special about them except that they are overpriced. People tend to think something is good because it's unexpectedly expensive. Some Amazon reviews here: https://www.amazon.com/My-Pillow-Classic-Bed-Standard/product-reviews/B00BC0SPIQ/ref=cm_cr_arp_d_viewpnt_rgt?reviewerType=all_reviews&filterByStar=critical&pageNumber=1

To be fair, they also got some good reviews. But lumpiness seems to be the major complaint.

Just another grifter with his cross showing to catch the gullible.

The company's financials don't support this is a cheap product sold expensively.
Their operating margins are about the average household soft goods companies. They have excessive debt load. (Debt/Equity is almost 5.)
Those financials suggest this is not a particular well run company.
The grift appears to be getting idiot bankers to continue lending money, even as revenues flatlined, so that now a $152 million company is carrying $126 million is debt.
This is not a capital intensive industry, so it appears that for some years they were borrowing to cover debt payments on prior loans.
He's been cut off from most of his line of credit sources & he's lost major retail distribution. That's why all the half price stuff has been pushed the last several months. That looks like shedding excess inventory, because with volume down, operating inventory & safety stock volume has to be cut.
As near as I can figure (I don't know the details of all the loan periods), there's about $17 million per year in debt service.
Operating margins are around 28%, so maybe $42 million. From that, SG&A & debt service are paid. SG&A is all overhead not directly related to cost of manufacture, plus the $17 million.
There might be $12 million left, or about 8% of sales. BEFORE taxes.
And, all of those numbers were before he lost WalMart, Kohl's, BB&B and a few others.
He's going broke. All these histrionics are being funded by someone in the shadows. He's not that good with money.

And they STILL wouldn't get one red cent of my money. Not ONE. RED. CENT.

She isn’t rich, and the fact that she has an expensive pillow sitting in her guest room says it all.

The whole biz model, to move volume, has always been BOGOF. 2 for the price of one, meaning it really should be priced half of what it is.
Analysts believe the 2 for 1 was actually part of a lending strategy where he touted units sold to obfuscate his operating margins (sales revenue minus direct cost of manufacture) being a bit below average for his market segment.
He could claim 3 million units, even though he only had 1.5 million customers, and the absolute revenues would be the same.
But, I don't think 70 bucks for 2 pillows is that high.
I bought a memory foam pillow for $90 fifteen years ago, or more.
Thing is, I still use it every night. So, it now seems like a good deal.

inherited one from my dad and I didn't like it, gave it to my daughter... just broken up foam... certainly not worth buying

a few years ago and said it wasn't comfy and that it smelled bad, even after washing it.