Patron Is Discontinuing This Popular Tequila

[Yo_Mama_Been_Loggin]

Coca-Cola isn't the only internationally recognized beverage brand that's ending production on some of its drinks. What's arguably the world's best known tequila brand has revealed it's canceling one of its blends, and the decision seems to make some sense—still, it sounds like fans of this drink may be already mourning.

This week, The Grocer reported that Bacardi—which bought Patrón in 2018—will soon no longer make Patrón XO Cafe. The brand has promoted the coffee-flavored liqueur as being "excellent for sipping, in cocktails or as a dessert ingredient," though The Grocer suggests it also gained fame as a popular shooter, particularly in U.K. pubs. (After all, what better way to keep the night going than with a caffeine fix? "What shots are we going to do in da club now?!?!" asked our colleagues at Delish, adding, "To say we're gutted would be an understatement.&quot

The Grocer also notes that U.K. sales of Patrón XO Cafe nearly quadrupled in the first year of the pandemic—a period when consumers craved adventurous drinks but couldn't rely on restaurants to serve them.

The Grocer spoke with Patrón Tequila president and COO, Mauricio Vergara, who said the decision to halt production of Patrón XO Cafe is due to the company's recalibrated strategy to concentrate on "production and supply of our core super and ultra-premium tequilas," which our source says includes Patrón Silver, Patrón Reposado, Patrón Añejo and others. Vergara said going forward, this is the Patrón brand's "top priority."

https://www.msn.com/en-us/health/nutrition/patron-is-discontinuing-this-popular-tequila/ar-AAPBCfD

[Hoyt]

1. Many decades since I've considered shooters, usually declined. But

But don’t think coffee flavored tequila would work for me.