New York, New York, Its a Hell of a Town...

[brooklynite]

At least 500 drones will depart the shores of New Jersey on Thursday evening, flickering over the horizon in a choreographed dance meant to evoke the experience of swiping colorful treats on a phone screen.

Promising a “surreal takeover of New York City’s skyline,” the fleet will pulse with LED lights as it serves miles of Lower Manhattan with an aerial advertisement for the mobile video game, Candy Crush.

But the display has some New Yorkers wondering when the city's skyline became another surface to be wallpapered in corporate branding.

The unusual project is the latest entrant in the field of drone light shows — a fast-growing technology that allows companies to “turn the sky into the largest screen on the planet,” according to Fernanda Romano, the chief marketing officer of Candy Crush.

https://gothamist.com/news/500-drones-to-swarm-nycs-skyline-thursday-in-new-advertising-ploy

[delisen]

1. Blade Runner nt