Aura farming? Fanum tax? 2025's most viral internet slang, explained

Aura farming
Aura farming is the art of cultivating an undeniable, magnetic energy that draws people in. Its all about crafting a vibe so strong and captivating that others cant help but be pulled into your orbit. Whether it's exuding confidence, radiating charm, or just owning the room, aura farming is often used to elevate ones status and influence.
While the phrase technically evolved from a 2024 meme, it truly peaked this year. A prime example? Sung Jinwoo, the protagonist of Solo Leveling, whos become the internets unofficial king of aura farming. His journey is all about leveling up, both in power and presence, as he faces stronger dungeon bosses. In a sense, the entire anime is one big exercise in aura farming, a constant evolution of strength and influence, perfectly embodying the idea.
Cook, cooking, cooked
When someone says "let me cook," theyre preparing to flex their skills or impress with a creative idea or a solution. Its the digital equivalent of saying, "Let me show you what I can do." Whether its a fire take or a dope outfit, youll know theyre about to serve something incredible.
But cooking isnt always a win. In a different context, when someone says theyre "cooked," it means they're out of options, overworked, or done for like theyve been taken to their limit. In a way, its the inverse: where "let me cook" invites success and flair, "I'm cooked" signals that it's all over for them. Alternatively, you could also say, "I'm fried."
https://mashable.com/article/internet-slang-defined-2025