How Fiat made a 500 Abarth out of human bodies

[Auggie]

More: http://editorial.autos.msn.com/blogs/post--how-fiat-made-a-500-abarth-out-of-human-bodies

Outstanding effort.

[In_The_Wind]

1. Kicked & Recommended

[antiquie]

2. 'nother kick

[Arctic Dave]

3. That is impressive.

[Gravitycollapse]

4. Further commodification of the female body.

Sorry. Not thrilled.

[Aristus]

5. I don't know about that.

Seeing that pic doesn't make me want to go out and by the Fiat. It just makes me appreciate the allure of female beauty.

Commodification is wasted if it doesn't instill a desire to purchase the commodity.

[Gravitycollapse]

7. Beautiful women sell cars. And modern Fiat has a history of being sexist pigs...

Especially with 500 advertising. Check out last years Superbowl ad.

[Aristus]

8. How is it any different from Tom Selleck selling cologne?

I mean if Paul Giamatti could sell cologne, he'd be on TV doing it. Women wanted their husbands to be like Tom Selleck, so they encouraged them to buy the cologne he sold.

[antiquie]

6. Human body art, cool.

The strong women involved expressed it well.

[olddots]

9. thats beautiful

and it probably runs better than a Fiat .

[Auggie]

10. The models are professional circus performers ... so yes.