Fellow Cubs fans, are you as heartsick as I am?

[ok_cpu]

WTF is this?

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Ernie Banks
Ron Santo
Andre Dawson
Mark Grace
and this abomination?

[Scuba]

1. Sammy Sosa, Alfonso Soriano ... hey, it works.

At least there are no sausage races at Wrigley.

[ok_cpu]

2. Not yet. It's a slippery slope. n/t

[rurallib]

3. I thought it was perhaps a tribute to MFM by the Cubs

furry face, no pants. I am sure MFM swung a big stick.

[Gidney N Cloyd]

4. OMG. Reaction on a Trib pole is running 3:1 against.

The acceptance of this character in Wrigley will fall somewhere between doing the wave and putting ketchup on hotdogs.

[Chan790]

5. This is what happens...

when you make major decisions on the basis of marketing feedback. The focus groups of people who identify as Cubs fans and don't attend games said they'd attend more games if a day out at Wrigley was more "family-friendly". (I'm going to read that as "cheaper", though anybody complaining about the cost of attending a Cubs game would be scandalized by the cost in any other baseball large market.) Marketers read that as the need for a mascot...because marketing/PR people are always going to choose "creative" approaches to feedback over "business" solutions.

This is why PR/Marketing people fuck up everything. I say this as someone who owns a P/T communications firm for NPOs...my job is PR as much as it's anything.

[GoCubsGo]

6. No. "Heartsick" not the word I'd use.

Confused. Perplexed. Scratching my head over this one. I don't see the need for him. I guess the Cubs feel the need to have their own Tommy Hawk (who looks like a big black chicken to me).

[Brigid]

7. I have only one thing to say:

[mucifer]

8. hmm I think I saw him on the Simpsons:

Oy vey!

[fishwax]

9. I'm still thinking it's got to be an early april fool's gag

[murielm99]

10. Throw it back,

just like the bleacher bums do with home run balls hit by opposing teams.

That thing REALLY needs to be thrown back.

We could start a campaign called Throw It Back.

[jmowreader]

11. This is an attempt to lure in the all-important fan base of Preschoolers

The Cubs are the baseball version of Vegemite: if you weren't a Cubs fan when you were still in diapers you will never be a Cubs fan. And the reason is easy to see: the Cubs start the season ten games down because it saves time that way.

From Wikipedia:

The Cubs have not won the World Series in 105 years, the longest championship drought of any major North American professional sports team.

Look at it this way: if Cubs fans managed to survive lights at Wrigley, they'll survive having a teddy bear for a mascot. Ketchup is still banned within 200 feet of the stadium, right?