Welcome to DU! The truly grassroots left-of-center political community where regular people, not algorithms, drive the discussions and set the standards. Join the community: Create a free account Support DU (and get rid of ads!): Become a Star Member Latest Breaking News General Discussion The DU Lounge All Forums Issue Forums Culture Forums Alliance Forums Region Forums Support Forums Help & Search

The DU Lounge

IronLionZion

(45,442 posts) Sun Jul 13, 2014, 02:48 PM Jul 2014

Man doing manly things to sell women's soap?

I'm not sure how this commercial encourages women to buy their body wash? Men are dirty?

1 replies

= new reply since forum marked as read

Highlight:

Man doing manly things to sell women's soap? (Original Post) IronLionZion Jul 2014 OP

LOL! That's very funny! lunatica Jul 2014 #1

lunatica

(53,410 posts)

1. LOL! That's very funny!

Reply to IronLionZion (Original post)

Sun Jul 13, 2014, 03:00 PM

Jul 2014

It makes light of sexual stereotypes.

The old Summer's Eve commercials were dull and used stereotypical female roles. Never, ever would they have put a man in those old commercials, much less a woman who wasn't in agony over having "offensive" odor 'down there'! They're dated and frankly uninteresting. This one shows the changing gender roles because they're directly addressing stereotypical thinking but they're doing it in a humorous way rather than in the angry way we've become used to.

Reply to this discussion