Report: NFL wants Super Bowl halftime acts to pay for the privilege of 'exposure'

[JonLP24]

The NFL doesn't pay musical acts to perform at the Super Bowl halftime show, and it's not hard to see why: with a worldwide audience numbering in the nine figures, halftime acts enjoy an almost immediate bump in sales and touring revenue.

Now, at last, the NFL is apparently going in the complete opposite direction, asking musical acts to pay for the privilege of playing the halftime show.

Per a new Wall Street Journal report, the NFL has apparently narrowed the list of potential halftime performers to three: Coldplay, Katy Perry and Rihanna. From there, negotiations are getting a little sticky, according to the WSJ: "While notifying the artists' camps of their candidacy, league representatives also asked at least some of the acts if they would be willing to contribute a portion of their post-Super Bowl tour income to the league, or if they would make some other type of financial contribution, in exchange for the halftime gig."

How much is the Super Bowl halftime show worth to performers? Last year, Bruno Mars and the Red Hot Chili Peppers were onstage for about 12 minutes. With commercial time valued at $4 million per 30-second slot, that's nearly $100 million worth of publicity for a band.

http://sports.yahoo.com/blogs/shutdown-corner/nfl-wants-super-bowl-halftime-acts-to-pony-up-cash-for-the-privilege-of--exposure-180802404.html

[NightWatcher]

1. They might want to play towards their target audiance

After the horrible NippleGate they went to actually having musicians play at half time and it was good, but now they are starting to slip back into their old ways. Last year's Bruno Mars and Red Hot Chili Peppers lip synch fiasco was laughable.

Aim your music and the people who are watching, middle aged white guys.

[OriginalGeek]

2. Tom Petty and Prince

were the most recent good shows I can recall. Not even a little bit interested in the 3 named in OP. I'll watch puppy bowl half-time show or whatever Comedy Central is doing for it instead.

I LIKE the Chili Peppers but thought that last years show was just meh. Then I found out it was lip synced and I wondered why they didn't just put a guy on stage with a boom-box and play a cassette.

I don't hold out a lot of hope that NFL asking people to pay to play will get me an interesting act.

[Taitertots]

3. It's all one big commercial

[benld74]

4. I thought Janet already did that,,,,,,,,