50 Shades of Grey drops 73% from 1st week to 2nd, one of the largest on record

[LynneSin]

http://www.theguardian.com/film/2015/feb/25/global-box-office-fifty-shades-of-grey-dragon-blade-the-interview

Fifty Shades's 73% drop suggests box office one night stand, not commitment


Fifty Shades still has the global scene trussed up, but dramatic plunges from its opening weekend – -73% in the US (one of the largest falls on record) and -57% overseas – suggest that it has already exhausted its core audience, the EL James faithful, let alone any casuals pulled in by the furore. Strong repeat business looks beyond Sam Taylor-Johnson’s adaptation, which was cautiously praised as an effective damage-limitation exercise given the shortcomings of the source material. With the reception less hostile than anticipated, perhaps Universal didn’t need to stint on press screenings; in every other regard, they played a blinder on the publicity front, with blanket coverage everywhere contributing to the mammoth, and in many ways historic, opening. The only comparable international debuts for original (to cinema) material are 2012 ($165.2m) and Avatar ($164.5m), both very different kinds of film; you have to go a long way down the list before you find anything similarly centred in human drama. Prospects-wise, Fifty Shades is no Avatar, which did a game-changing six consecutive $100+ overseas weekends - this is strict box-office wham-bam-thank-you-sir.

BTW where does it fall as biggest box office drops? It's #34 all time on the list. But when you see the films that make the list - all of these are some seriously wretched movies. Movies that make this list are things like 'Gigli' and 'From Justin to Kelly'. Winners of future Razzie awards.

http://www.boxofficemojo.com/alltime/weekends/drops.htm

[pinboy3niner]

1. So 50 Shades is getting whipped by the competition?

[In_The_Wind]

6. Mr Grey is backing away.

http://www.dailymail.co.uk/tvshowbiz/article-2967106/Jamie-Dornan-walks-away-leading-role-50-Shades-Grey-franchise-wife-Amelia-Warner-admits-discomfort-raunchy-sex-scenes.html
Is Jamie Dornan walking away from leading role in 50 Shades Of Grey franchise? Wife Amelia Warner admits 'discomfort' with raunchy sex scenes

Fans have taken to Twitter to express disappointment at the shocking news

Jamie Dornan's wife has refused to see the racy S&M-themed movie

Co-star Dakota Johnson doesn't want her family to watch the hit film

[Renew Deal]

2. The word or mouth has been pretty bad on it

I'm not sure if anyone saw it and liked it.

[NewJeffCT]

3. They can still advertise it as the #1 movie, though

as it still was the top movie for the weekend.

[LynneSin]

4. Of course they can - they know that in February it's a movie desert.

All those super blockbuster movies that will rake in $100 billion - they ain't coming out until springtime. January-February is when the movie companies dump all the shitty movies the never released the previous year along with all those Oscar-nominated movies that no one really heard of until they watched the Oscars and finally get to go see them in the theater. (Many Oscar movies get a quick limited release in December then full release in Jan-Feb).

So in a nutshell there is nothing to compete against the movie until about Springtime and yet people still don't want to see this movie. It's a stinkbomb that lucked in sales because of when they released it.

[jakeXT]

5. I blame Florida

http://www.democraticunderground.com/110310193

[sarge43]

7. That has to hurt

(Sorry)

[pinboy3niner]

8. You're gonna need your safe word

[sarge43]

9. Only required when posting on DU GD

The Lounge is more whip cream and feather dusters cosplay.

[Baitball Blogger]

12. And long fake eyelashes with sparkles.

[Baitball Blogger]

11. A safe word you should never use:

"Don't Stop."

[Kaleva]

18. Lol!

[Skittles]

21. STOP SCREAMING OR I'LL STOP

YES INDEED

[dr.strangelove]

10. It was never going to be an annual champ, but its already a HUGE money maker

It cost under $40 million to make and has cleared $130 million just in the US. This movie will be a huge profit center for Universal. the next 3 will probably do smaller, yet still profitable numbers. It was a small audience that were book fans. After that, it was just an edgy romantic thriller. It probably would have done 50 million if there were no book just based on the subject matter, the book made it into a huge money maker.

[GOLGO 13]

13. Seems like a girls movie to me. Wife went with her (girl) friends to see it.

She tells me it was too much story and not nearly enough spank.

I hear it only a romance because the guy is a billionaire and if he was a regular guy it would've been called "Criminal Minds".

[Skittles]

22. please, not all us gals are enamored of such garbage

no no no

in book OR in theater

[orleans]

14. people began realizing that this was they type of thing they

experimented with in the 70s & 80s

& so began the mindset of "been there/done that"

[kwassa]

15. Harry Potter films and Twilight sequels dropped almost as much.

just shows that the audience for this thing goes right away ...

[LynneSin]

17. To be fair it was only one Harry Potter movie. And I saw some of those Twilight movies...

they were all really bad.

Not sure why that last one was up there. I kinda hate this concept that 'We'll split the last book into two so we can milk as much money as possible off the sequel mentality' that folks are doing. They did it with Twilight, they did it with Harry Potter, they are doing it with Hunger Games and I wouldn't be surprised if they do it with the 3rd book for Fifty Shades. It's not like the last book has more details than all the other books in the series. It's just that the producers know their cash cow is coming to an end and they have to stretch it as much as possible and sometimes that stretch means taking a book already limited on plotline and details and stretching it even further making the film even worse than before.

I have read all 3 books from the Fifty shades although to be fair I really just skimmed the last 2 because the quality of reading went downhill quickly with the 2nd two books. So if the movie books attempt to split the last one that should be interesting because in the end it should be a real snore fest.

[kairos12]

16. Apparently people were tied up, couldn't attend.

[jmowreader]

19. You know you're in trouble...

...when "Aqua Teen Hunger Force Colon Movie Film for Theaters," which no one except ATHF fans even knew existed and yes that's a real title, drops off less rapidly than the most talked-about movie of the last year.

[rurallib]

20. Went from turgid to limp in a week?

[caraher]

23. Just the flip side of the "marketing genius" of the Feb. 14 weekend opening

After the first weekend I saw analyses that credited its huge opening with a significant "captive audience" of people trudging to see it because their partners were fans and it was Valentine's Day. Obviously that trick works exactly once a year.