From the comments on the video at YouTube:
Freya Lawrance 10 hours ago
It isn't. It is being used for the finals campaign of the Hawthorn Football Club who are a part of the Australian Football League. They are also known as the Hawks which is why it is the main bird for this video.
An Australian football club made a fake video of a hawk dropping a snake on a picnic and it went viral
By: Charlotte Wilder | September 1, 2016 12:08 pm
When you’re little, people tell you things like, “Follow your dreams and they’ll come true.” But no one is ever like, “Hey, watch out, your nightmares could one day turn into reality.” Probably because that doesn’t look as good in bubble letters hanging on the wall of an elementary school gym.
That’s too bad, though, as a family in Melbourne found out when a hawk dropped a snake onto their picnic. The video of the seemingly real occurrence was both horrifying and somewhat funny and got shared a lot on the good ol’ internet, with commentary along the lines of, “check out this hawk dropping a snake on a picnic ahhhh!”
Except, as The Huffington Post figured out, it was all faked and staged by Hawthorn FC — an Australian rules football club whose mascot is a hawk — to drum up attention for its upcoming season. When the Huffington Post reached out to “Douglas Wong,” the YouTuber who posted the video, the response they got was that his “inbox was already very busy.” He did say, however, that the footage was real.
But it wasn’t. The team eventually fessed up, announcing that they had partnered with a Melbourne media production company called The Woolshed to make a video that “would encapsulate the club’s finals theme and generate widespread media coverage.” How a hawk dropping a snake onto a picnic does that is beyond me. We are living in wild times. Also, Douglas Wong isn’t a real person. I mean, I’m sure there are people named Douglas Wong out there in the world, but none of them are the ones who posted a video of hawk to that account.
http://ftw.usatoday.com/2016/09/hawk-drops-snake-picnic-australian-football-hawthorn-fc-fake-viral-video
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