All ads in this London Tube station replaced overnight with cat photos

[DinahMoeHum]

http://www.treehugger.com/culture/all-ads-london-tube-station-replaced-overnight-cat-photos.html

An activist creative collective is hoping to make commuters feel better by swapping 68 ads with photos of cute kitties, many of them in need of homes.

What an awesomely way to start the day: Head to the subway station and be bombarded not with sulky models or action movie ads, but with photos of cats. Lots and lots of cats … 68 photos of cats, to be exact.

This is the lucky fate for commuters using the Clapham Common Tube station in South London, thanks to the efforts of the creative collective called Glimpse. And amazingly, this ad swap wasn’t a guerilla marketing campaign for pet food or some other clever advertising gimmick – just the work of “a group of friends who want to use creativity for good.”

The project is called the Citizens Advertising Takeover Service (CATS) (of course) and was funded by a successful Kickstarter campaign. (Which is perhaps the best Kickstarter ever!) The aim? “We hope it will help people think a bit differently about the world around them, and get inspired to change things for the better.”

The cat un-ads will be up for two weeks.








http://weglimpse.co/catsnotads/

[Yavin4]

1. So, this is how it starts.

Cat propaganda. I will not submit to their rule. I will form the resistance!

[IcyPeas]

2. oh please

you cannot resist, if you do you will be made an example of. consider this is your last warning.

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[Taitertots]

4. Starts? Have you seen cat owners?

Or should I say the cat's servants.

[hack89]

5. Arm yourself with a laser (pointer). nt

[DinahMoeHum]

3. Heh heh. "Big Pussy" Is Watching You