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Australia Day lamb ad tackles Indigenous land rights and immigration
Meat and Livestock Australia has released a politically charged lamb campaign, with an ad that celebrates diversity and asks ‘Aren’t we all boat people?’ as a cast of European and Asia-Pacific settlers arrive at a beach barbecue hosted by Indigenous people. With a cast that features Olympian Cathy Freeman, chef Poh Ling Yeow, cricketer Adam Gilchrist and rugby player Wendell Sailor, the ad doesn’t mention Australia Day, instead answering the question: ‘Hey guys, what’s the occasion?’ with ‘Do we need one?’
Video Link Here