Why did Coke Zero change their formula?

[spiderpig]

Yeah, I know it's horrible for you and has no nutritional value whatsoever, but I just drank a bottle that tasted different and noticed "New Improved Taste" on the label.

I liked the old unimproved taste. Stronger on the clove and less sweet, which is why I preferred it to bland Diet Coke.

Now it's...bland.

[woodsprite]

1. I hadn't noticed the label, but it definitly tasted different, more sweet

more like regular old-fashioned diet soda. The reason I bought Coke Zero in the first place was because I wanted something that tasted different than regular diet coke.

Guess I'll stick with my fall back - seltzer with cola-flavored stevia drops (Sweet Leaf brand). Probably better for me, and I can change-up the taste if I want (grape, orange, rootbeer, coconut, lemon, vanilla creme).

[SeattleVet]

2. Probably costs them less to produce...

whenever you ask "Who do they...?", the answer is almost always, "Money."

[Major Nikon]

5. The answer is always money, but it's a bit more complicated today

Many household names, like Coke, have gone international with their marketing strategies so it's not just about what works here but rather what works on a world scale.

[robertpaulsen]

3. That sucks! I love Cherry Coke Zero.

Not sure if that has the same "New Improved Taste" or not.

[OnDoutside]

4. I've been drinking Pepsi Max lately, hard to go back to Diet Coke.

[Generic Brad]

6. I actually like the new formula better

And I really liked the old formula.

[spiderpig]

7. I'd read when it was introduced that it was based on the European Diet Coke.

And that it was marketed toward a male consumer as a calorie-free drink without the "diet" label.

I was happy to find an option that wasn't bland, and now I'm back to bland.

Pepsi Max fans? Weigh in.

[becca da bakkah]

8. To Get To The Other Side??

[spiderpig]

9. becca for the win.

[becca da bakkah]

10. Wow! Cool....thanks....

...do I win the internets for the day? Ok then, y'all stay off my lawn. Hrrumph!

[spiderpig]

11. You get a case of Old Unimproved Coke Zero

unless I can get my hands on it first!

[becca da bakkah]

13. Um....Thanks, But No Thanks.....

....Aspartame is a neuro-toxin. Real sugar is actually safer. Not to mention that aspartame mimics several diseases like, diabetes, neuropathy, fibromyalgia, ADD, depression, etc. It gets inside your brain and takes a long time to clear out. But, you're more than welcome to my share.

Hmmm, after re-reading that, maybe I should change my user name to "Debbie Downer"! To each, I always say.

[spiderpig]

14. Hey, you admit it, Debbie.

I've got some dear, sweet family members who mean well, but when we talk I need a strong libation - and not of the carbonated type.

[becca da bakkah]

15. Well, At Least Strong Libation Doesn't Contain....

....aspartame. So it's got to be safe, right?! Although my drug of choice is usually a cinnamon roll!

[JoeStuckInOH]

12. I preferred because it was less sweet and fairly bitter. Sorry to hear the new stuff is changed.