PBR (Professional Bull Riders) creating buzz in calling "BS" in DC

[mahatmakanejeeves]

PBR CREATING BUZZ IN CALLING "BS" IN D.C.

By: Andrew Giangola August 15, 2018@ 10:30:00 AM



The PBR ad is on 260 DC Metro subway cars and 18 super busses in the Washington, D.C. area to promote its upcoming September event.

A bold new ad campaign is jacking up awareness to PBR’s visit to our nation’s capital while creating a bit of controversy.

The outdoor campaign, promoting the tour’s inaugural visit to Washington, D.C. shows a bull in front of the iconic U.S. Capitol building with the headline “And You Thought This Town Couldn’t Handle Any More Bulls#*t.”

The ad creative debuted this week on 250 DC Metro subway cars and 18 Super King buses in the Washington, D.C. area. Ads are running up to the September 22-23 event in Fairfax at EagleBank Arena.

But one location banned the new ad. PBR tried to purchase available outdoor space not far from the Capitol, but the landlord selling the giant two-wall billboard refused to run it.
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I saw an ad for the event on a Metrorail car last week, and I knew that PBR was going to be in Fairfax anyway. I was surprised by the ad, as WMATA doesn't accept political advertising, deeming it too controversial.

Edited to remove the shouting in the title and to clarify that this is not the hipster beer.

[rurallib]

1. Professional Bull Riders - all I could think of was Pabst Blue Ribbon beer

don't even know if that beer exists any more.

[DBoon]

2. It does

It is a favorite of hipsters, cheap and ironically bad

[dixiegrrrrl]

4. I read it as PNR, Public News Radio....

duh.

[rurallib]

5. I don't know about PNR, but NPR (National Public Radio)

sure is sounding very right these days - I seldom even turn it on anymore.

[dixiegrrrrl]

6. Dyslexia....wow

Yeah, my brain completely scrambled that.

[Wwcd]

3. This is quite a genius Ad Campaign. "projected to generate five million impressions." ++

SNIP

Joe Favorito, a professor of sports management at Columbia University. “What’s really great about the campaign is it plays no politics, and speaks to a pretty clear theme for both sides of the aisle.”

The ads are projected to generate five million impressions. Social media and radio chatter promise millions more.

Fans are encouraged to snap and share a selfie with the advertisement tagged to @PBR for a chance to win tickets in the “shark cage,” one of the most exclusive and extreme seats in sports, located on the dirt in the middle of the bull riding playing field where a CBS camera is stationed.

Additionally, four iHeart Radio stations in the D.C. area are running a “Call 'em on their bullsh*t" promotion. Listeners who call out their friends and family on their BS whoppers on the air will have a chance to win free tickets to the Fairfax event.

When the campaign broke on DC metro transit, PBR saw an immediate spike in ticket sales for the Fairfax event, including dozens of employees in the Pentagon, according to Ellen Newberg, SVP of Live Event Marketing.

“Generating awareness is our number one goal in marketing PBR in D.C., and we’re hoping to catch lightning in a bottle,” Newberg said. “The ad execution looks fantastic, and we’re excited about the growing social buzz.

[LakeArenal]

7. I have followed the PBR.

The bulls are really great athletes and are fun to watch. The cowboys as a group express opinions that are VERY much to the right.

I find as a whole they dislike anything north of Stevensville Texas

[mahatmakanejeeves]

8. I don't have cable, but I watch them when they're on the free TV.

They were on last Sunday, the "Music City Knockout," from Nashville. Mike Huckabee was there. Fortunately, they didn't show him for more than a few seconds, and there was no audio. Otherwise I'd be in the market for a replacement TV.

Someone I'd never heard of was doing really well, but he didn't win. He was 21 years old, and he was having the event of a lifetime. I filled up a whole 120-minute tape.

I'm half tempted to go out to Fairfax to see this, but geez Louise, they're not giving away those tickets.