New York Health Benefit Exchange announces new name; health and dental plans to be offered
ALBANY – The New York Health Benefit Exchange has a new name: 'NY State of Health.' The launch of the new name and logo) is an important milestone for communications around the exchange, which will open for enrollment on Oct. 1, 2013, said State Health Commissioner Nirav Shah M.D., M.P.H..
"The NY State of Health name reflects our commitment to deliver what the exchange is all about –a marketplace that will provide quality, affordable health insurance for individuals and small businesses across the state," Shah said.
The brand and logo were developed by advertising agency, DDB New York, and is the first reveal in a campaign that will air across New York media beginning Oct.1. The brand is anchored in a mantra that defines what it is to be a New Yorker; visit www.nystateofhealth.ny.gov.
"In creating a name, we wanted it to be meaningful, memorable and capture the essence of what it is to be a New Yorker – that unique 'can do' attitude and state of mind," said Donna Frescatore, NY State of Health's executive director. "Across the state, there's a growing sense of excitement as we move closer to enrollment. We're confident the 'NY State of Health' name and campaign will inspire New Yorkers who are uninsured or underinsured to explore the options and choose the plan that fits their needs."
Read more at http://www.empirestatenews.net/News/20130821-3.html
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