Paul Fanlund: Scott Walker is trying 'to govern for everyone'? Please
Paul Fanlund is editor and executive publisher of The Capital Times. A longtime Madisonian, he was a State Journal reporter and editor before becoming a vice president of Madison Newspapers. He joined the Cap Times in 2006.
Years ago, my job at Madison Newspapers included oversight of marketing for the
Cap Times, the
Wisconsin State Journal and the other smaller brands we owned.
In that role, one lasting lesson was this: To effectively promote a brand whether that brand is a person or thing your core assertion has to be credible.
For example, if you run Honda, you can tout your cars as dependable or affordable, but you cant claim to beat the luxury Lexus brand on quality. People just wouldnt believe you and in turn doubt everything else you had to say.
That old lesson came to mind when I read Gov. Scott Walkers claim in a year-end interview with Jessie Opoien, political reporter for the
Cap Times.
Walker said that his goal is to be governor of all Wisconsinites, not just those who support him. As ludicrous political claims go, that one matches any by Donald Trump, who sets the standard.
Read more:
http://host.madison.com/ct/opinion/column/paul_fanlund/paul-fanlund-scott-walker-is-trying-to-govern-for-everyone/article_eeaf0c49-5a1d-54f4-864a-e4a39ddcf25c.html