Groups ask Mexico to pull Coca-Cola ad on indigenous

[Judi Lynn]

Last edited Wed Dec 2, 2015, 08:16 AM - Edit history (2)

Groups ask Mexico to pull Coca-Cola ad on indigenous
Dec 1, 5:06 PM EST

MEXICO CITY (AP) -- Consumer rights and health groups are calling on the Mexican government to pull a new Coca-Cola ad depicting young white people bringing Coca-Cola and Christmas joy to a beleaguered indigenous community in southern Oaxaca state.

The Alliance for Food Health says the add is "an attack" on the dignity of the indigenous and contributes to their deteriorating health. The ad, first posted last week, has been criticized for its depiction of light-skinned, fashion-model-like youth joyously constructing a Coca-Cola tree in town and hauling in coolers of Coke as a service project. Mexico has skyrocketing rates of obesity and diabetes.

Coca-Cola says in the ad that the campaign is to "break down prejudice and share."

The groups will ask the National Council to Prevent Discrimination to pull the ad campaign immediately.

http://hosted.ap.org/dynamic/stories/L/LT_MEXICO_COCA_COLA_AD?SITE=AP&SECTION=HOME&TEMPLATE=DEFAULT&CTIME=2015-12-01-17-06-31

(Short article, no more at link.)

LBN:
http://www.democraticunderground.com/10141276124

[Judi Lynn]

1. Coca-Cola ad criticised for showing hand out to indigenous Mexicans

Coca-Cola ad criticised for showing hand out to indigenous Mexicans

Mexico has skyrocketing rates of obesity and diabetes among indigenous people

55 minutes ago Updated: 50 minutes ago

- video -

Consumer rights and health groups are calling on the Mexican government to ban a new Coca-Cola ad depicting young white people handing out Coke as a service project at an indigenous community in southern Oaxaca state.

The ad has been criticised for its depiction of light-skinned, model-like young people joyously constructing a Coca-Cola tree in town and hauling in coolers of Coke.

Mexico has skyrocketing rates of obesity and diabetes, especially among indigenous people.

The Alliance for Food Health is calling on the National Council to Prevent Discrimination to pull the ad campaign immediately.

More:
http://www.irishtimes.com/news/offbeat/coca-cola-ad-criticised-for-showing-hand-out-to-indigenous-mexicans-1.2451453

[Judi Lynn]

2. Coca Cola Christmas ad labelled an attack on indigenous peoples in Mexico

Coca Cola Christmas ad labelled an attack on indigenous peoples in Mexico

There have been calls for the festive advertising campaign to be banned...

12:22 2 Dec 2015
Joseph Conroy
33 minutes ago

Coca Cola has long-been associated with Christmas - the soft drink company famously gave Santa his bright red garb. But the sugary drink maker has hit a sour note in Mexico where it has pulled a Christmas advertisement which sparked protests from groups representing indigenous peoples in the country.

“This Christmas a group of young people decided to give something very special to the indigenous community of Totontepec (Villa) de Morelos in Oaxaca,” reads text on an opening screen (translation by Associated Press).

It says that 81.6% of indigenous Mexicans speak an indigenous tongue and feel rejected by Mexican society.

The advertisement proceeds to show a group of healthy, model-like, light-skinned, young people building a Christmas tree and making a pilgrimage to visit an indigenous community to share a Coke under the Christmas tree.

More:
http://www.newstalk.com/Coca-Cola-Christmas-ad-labelled-an-attack-on-indigenous-peoples-in-Mexico