Billionaire Carlos Slim To Launch U.S. TV Channel 'For Mexicans By Mexicans'

[Judi Lynn]

JAN 18, 2017 @ 05:30 PM
Billionaire Carlos Slim To Launch U.S. TV Channel 'For Mexicans By Mexicans'

Veronica Villafañe

Mexican billionaire Carlos Slim will be launching a new Spanish-language television network in the United States in an attempt to compete with giants Univision and Televisa.

Called Nuestra Visión (Our Vision), the channel will be launched by Publicidad y Contenido Editorial (Advertising and Editorial Content), a wholly-owned subsidiary of Slim’s Mexican cell-phone company América Móvil and run by CEO Victor Herrera and VP Stephano Herrera.

The company’s strategy is to specifically target 35 million Mexican-Americans - the largest segment of the U.S. Hispanic audience - by offering “100% Mexican content” made by Mexicans. "Because we know their preferences, customs, entertainment and communication needs, we are able to provide customized and authentic content,” CEO Víctor Herrera said in a statement.

Nuestra Visión will feature Mexican films from the company’s library of nearly 2,000 titles, including black and white movies and modern-day productions. It will also broadcast news and sports programming from sister properties Uno TV and Claro Sports.

More:
http://www.forbes.com/sites/veronicavillafane/2017/01/18/billionaire-carlos-slim-to-launch-u-s-tv-channel-for-mexicans-by-mexicans/#5fef51be5693

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Carlos Slim



Amarillo Slim

[Vogon_Glory]

1. The more news sources the better

I was dismayed and disgusted by the lame-stream corporate broadcast media's performance last year. I hope Senor Slim's network has an English subtitles function.