GSK ( GlaxoSmithKline) to change the way it promotes drugs

[unhappycamper]

http://www.adn.com/2013/12/17/3234408/gsk-to-change-the-way-it-promotes.html

GSK to change the way it promotes drugs
The Associated PressDecember 17, 2013 Updated 8 minutes ago

LONDON — British drug company GlaxoSmithKline says it will stop offering financial support to doctors and other health-care professionals to promote its products.

The change comes months after GSK was hit by an ongoing investigation of alleged bribery by its employees in China and signals a major shift in the way the company operates.

Chief Executive Andrew Witty said in a statement released Tuesday that the changes are meant to bring "greater clarity and confidence that whenever we talk to a doctor, nurse or other prescriber, it is patients' interests that always come first."

GSK says it will no longer pay health-care professionals to speak on its behalf to audiences that can prescribe medicines and will stop providing direct financial support to professionals to attend medical conferences.

[beachbum bob]

1. hopefully this is the beginning

of the end of the payolla between drug companies, doctors and their staff. Blackmail and extortion pure and simple. If the drug rep doesn't pony up...they have no access to the doctor and having access and getting doctors to write scripts is what its all about