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Political ads on satellite TV get tailored to voters via DVR
http://kdhnews.com/business/technology/political-ads-on-satellite-tv-get-tailored-to-voters-via/article_d2283dca-2e61-11e4-a37d-0017a43b2370.htmlPolitical ads on satellite TV get tailored to voters via DVR
By Nancy Scola | The Washington Post
Posted: Thursday, August 28, 2014 4:30 am
WASHINGTON — DirecTV and Dish Network customers may notice something a little different this election season: Your television ads know who you are.
The satellite television providers have partnered with Democratic and Republican data shops to harness information about their 20 million customers and deliver television ads tailored to the viewer.
Likely to vote absentee? The ads will know. Undecided? They know that, too.
The technology, known as “addressable advertising,” is the latest front in a growing battle to reach voters.
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Response to unhappycamper (Original post)